{"id":13315,"date":"2025-06-04T05:29:04","date_gmt":"2025-06-04T05:29:04","guid":{"rendered":"https:\/\/www.marketingignite.com\/?p=13315"},"modified":"2025-07-23T08:55:56","modified_gmt":"2025-07-23T08:55:56","slug":"how-build-successful-digital-marketing-brand-strategy","status":"publish","type":"post","link":"https:\/\/www.marketingignite.com\/how-build-successful-digital-marketing-brand-strategy\/","title":{"rendered":"How to Build a Successful Digital Marketing Brand Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13315\" class=\"elementor elementor-13315\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3238949 e-flex e-con-boxed e-con e-parent\" data-id=\"3238949\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ea0911 e-con-full e-flex e-con e-child\" data-id=\"1ea0911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2634d75 elementor-widget elementor-widget-heading\" data-id=\"2634d75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn Effective Digital Marketing Strategies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c91c7 elementor-widget elementor-widget-heading\" data-id=\"19c91c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">and Ignite Your Knowledge to the Next Level!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abae7ac e-flex e-con-boxed e-con e-parent\" data-id=\"abae7ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc26e40 e-con-full e-flex e-con e-child\" data-id=\"dc26e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af0c12 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"5af0c12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy.png.webp\" class=\"attachment-full size-full wp-image-13324\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy.png.webp 1920w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy.png-300x169.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy.png-1024x576.webp 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy.png-768x432.webp 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy.png-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a7b818 e-flex e-con-boxed e-con e-parent\" data-id=\"6a7b818\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-625acea e-con-full e-flex e-con e-child\" data-id=\"625acea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32eae60 elementor-widget elementor-widget-heading\" data-id=\"32eae60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Build a Successful Digital Marketing Brand Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8435 elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"dde8435\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Johan-image1-copy-573x540-1-300x283.png\" alt=\"Picture of Posted By: Johan Hedin\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\">\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPosted By: Johan Hedin\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83afa70 e-flex e-con-boxed e-con e-parent\" data-id=\"83afa70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd47277 e-con-full e-flex e-con e-child\" data-id=\"fd47277\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3485f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b3485f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">\nWhat&#8217;s the secret to building a successful digital marketing brand strategy? It&#8217;s certainly easier said than done.<\/p>\n<p class=\"\">If you think about it for a minute, you&#8217;ll realize that everyone has a &#8220;brand&#8221; or identity that &#8220;sells&#8221; themselves to other people, in a sense. You don&#8217;t need to be a marketing expert to realize that even gardeners and teachers along with marketers &#8220;advertise&#8221; themselves through their personality, voice, values, and appearance.<\/p>\n<p class=\"\">The same is true when it comes to companies. Regardless of how big or small your company is\u2014whether it&#8217;s a multinational or startup company\u2014you want to establish a branding strategy that takes advantage of today&#8217;s Internet-connected digital world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e504f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e504f5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5feb2c elementor-widget elementor-widget-heading\" data-id=\"f5feb2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We\u2019re in a More Interconnected Digital World\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5637f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5637f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e80aa elementor-widget elementor-widget-text-editor\" data-id=\"36e80aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">As of 2020, there are already over 4.57 billion active Internet users. That&#8217;s more than half of the world\u2019s population. Yes, it&#8217;s more than a stretch to reach every one of those people, but it&#8217;s easier now because they&#8217;re on the Internet.<\/p><ul><li><p class=\"\"><strong>Easier Connection:<\/strong>\u00a0As far as your brand is concerned, it&#8217;s easier than ever to connect to these people using viral marketing or social media marketing compared to traditional strategies of newspaper advertisements on the classified or posters and flyers everywhere.<\/p><\/li><li><p class=\"\"><strong>The Fine Art of Communication:\u00a0<\/strong>Don&#8217;t be scared of the Internet. It&#8217;s just another marketing medium with countless other available multimedia. You can even synergize online marketing with traditional marketing under one strong brand.<\/p><\/li><li><p class=\"\"><strong>A Novel Marketing Medium:\u00a0<\/strong>It&#8217;s even as effective a medium as TV commercials like Super Bowl ads or infomercials when it comes to making your brand world-famous instead of just famous among Americans since the web is global.<\/p><\/li><li><p class=\"\"><strong>The New Television:<\/strong>\u00a0TV time has been cut down exactly because people have more options for entertainment, which includes the billion-dollar videogame industry and the Internet itself, which is home to streaming sites, user-generated video, and applications galore.<\/p><\/li><li><p class=\"\"><strong>Requires Professionalism Instead of Luck:<\/strong>\u00a0Startup founders who think they can do everything in a DIY manner like YouTubers or social media influencers who&#8217;ve made their brands at the back of their parents&#8217; garage with a laptop and a dream may be relying too much on luck to succeed.<\/p><\/li><\/ul><p class=\"\">In this brave new world, you&#8217;d want someone to depend on \u2014 professionals like us here at Marketing Ignite.<\/p><p class=\"\">We will set aflame your online marketing and brand strategy so that you&#8217;ll be able to start imprinting your digital footprint on the right foot and on the right track!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54eb46f elementor-widget elementor-widget-image\" data-id=\"54eb46f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"722\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy-05-30-2025_04_26_PM.png\" class=\"attachment-large size-large wp-image-13453\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy-05-30-2025_04_26_PM.png 802w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy-05-30-2025_04_26_PM-300x271.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/How-to-Build-a-Successful-Digital-Marketing-Brand-Strategy-05-30-2025_04_26_PM-768x693.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0f020 elementor-widget elementor-widget-image\" data-id=\"5e0f020\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/What-is-a-Digital-Marketing-Brand-Strategy-scaled-1024x682-1.jpg\" class=\"attachment-full size-full wp-image-13329\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/What-is-a-Digital-Marketing-Brand-Strategy-scaled-1024x682-1.jpg 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/What-is-a-Digital-Marketing-Brand-Strategy-scaled-1024x682-1-300x200.jpg 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/What-is-a-Digital-Marketing-Brand-Strategy-scaled-1024x682-1-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e61f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33e61f7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc2c6c elementor-widget elementor-widget-heading\" data-id=\"2dc2c6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Digital Marketing Brand Strategy?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdffc5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4fdffc5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1b73e elementor-widget elementor-widget-text-editor\" data-id=\"cc1b73e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">If you want your business to become successful in the digital world of today and tomorrow, you might want to get assistance from the experts in developing and sustaining an effective online brand!<\/p><p class=\"\">On that note, let&#8217;s discuss what a digital marketing brand strategy is and what it entails. Just because something is done online it doesn&#8217;t mean it&#8217;s cheaper or requires only amateur effort.<\/p><ul><li><p><strong>Your Digital Branding Strategy:<\/strong>\u00a0Your digital branding strategy is translating your real-world startup branding to an online audience. You should make your brand identity\u2014which starts with logos but shaped by your mission-vision\u2014<\/p><\/li><li><p><strong>Overarching Goal:<\/strong>\u00a0Your digital brand should also have an overarching goal of increasing customer loyalty along with sales. You&#8217;re not just providing useful goods and dependable services\u2014you&#8217;re also family. A familiar face. Consumers tend to congregate with the familiar or anything with good publicity.<\/p><\/li><li><p><strong>Imagine Your Brand as a Person:<\/strong>\u00a0Personifying your brand or making a personification of it all can pay dividends to your digital branding strategy. A person has values, appearance, personality, and name. It has meaning and represents something that your consumer base might agree with.<\/p><\/li><li><p><strong>Communicating Your Brand&#8217;s Personality:<\/strong>\u00a0You should use Internet-based marketing strategies like\u00a0<strong><a href=\"https:\/\/www.marketingignite.com\/seo-services-thailand\/\" target=\"_blank\" rel=\"noopener\">search engine optimization<\/a><\/strong>\u00a0(SEO), Google rankings,\u00a0<strong><a href=\"https:\/\/www.marketingignite.com\/social-media-services-thailand\/\" target=\"_blank\" rel=\"noopener\">social media<\/a><\/strong>, email mailing lists, or YouTube ads to communicate to a target audience what your brand is all about and why they should buy your brand of products.<\/p><\/li><li><p><strong>Something to Say and Someone to Say it To:<\/strong>\u00a0Your brand&#8217;s personality should have meaning or something to say as well as someone to say it to (your target audience). Your digital brand strategy should take this personality then position it to perform competitively against other brands in your market segment.<\/p><\/li><li><p><strong>Synergy is the Key:<\/strong>\u00a0Your corporate or brand identity should synergize with your online marketing. You can use your existing identity if it&#8217;s a perfect fit with a modern online audience or change its personality to move with the changing times without going overboard and forgetting the essence of your brand.<\/p><\/li><li><p><strong>Learn What Actual Influencers Learned:<\/strong>\u00a0Not every company can follow the success stories of PewDiePie, Logan and Jake Paul, James Charles, or even Justin Bieber (who originally had a YouTube channel before he was discovered and turned into a superstar). You can learn from how they used the platform.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf3a8b elementor-widget elementor-widget-image\" data-id=\"5bf3a8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"930\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Why-Is-Digital-Brand-Strategy-Important-scaled-2048x930-1.jpg\" class=\"attachment-full size-full wp-image-13333\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Why-Is-Digital-Brand-Strategy-Important-scaled-2048x930-1.jpg 2048w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Why-Is-Digital-Brand-Strategy-Important-scaled-2048x930-1-300x136.jpg 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Why-Is-Digital-Brand-Strategy-Important-scaled-2048x930-1-1024x465.jpg 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Why-Is-Digital-Brand-Strategy-Important-scaled-2048x930-1-768x349.jpg 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Why-Is-Digital-Brand-Strategy-Important-scaled-2048x930-1-1536x698.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958b065 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"958b065\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ae2c4 elementor-widget elementor-widget-heading\" data-id=\"d9ae2c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Is Digital Brand Strategy Important?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1105344 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1105344\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efebd4 elementor-widget elementor-widget-text-editor\" data-id=\"2efebd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">It&#8217;s important to establish your digital brand strategy on the Internet using all of its available tools because a company with no brand is the same as a person with no personality\u2014it&#8217;s boring and too utilitarian.<\/p><ul><li><p><strong>Utilitarian and Unknown:<\/strong>\u00a0It just doesn&#8217;t jump out and its customers are mostly those looking for any merchandise like batteries, sacks of wheat, or shoes without caring about the brand. Any box of matches will do if you just want the matches themselves.<\/p><\/li><li><p><strong>Boring and Interchangeable:<\/strong>\u00a0Whether you advertise by blog or podcast shoutouts, unless your brand logo, name, and presentation have some personality to it, the &#8220;cult of personality&#8221; of Brand X, Y, or Z will go over your nameless brand every time.<\/p><\/li><li><p><strong>Establishing Brand Identity:<\/strong>\u00a0Your brand can have the personality of a friendly neighborhood superhero or kind neighbor who\u2019s eager to help out. You can have a mascot like Mr. Clean showcasing friendly yet overpowering strength against stains.<\/p><\/li><li><p><strong>Bigger Brands Got Bigger Personalities:<\/strong>\u00a0People tend to avoid associating with boring people or companies. They&#8217;d rather ride with Apple or Microsoft instead of some miscellaneous Chinese knockoff brand unless they prioritize cheapness and availability over guaranteed quality.<\/p><\/li><li><p><strong>Establishing Relationships:<\/strong>\u00a0Your brand allows a nebulous entity like a corporation or startup to establish a familiar relationship with your customers, even if it&#8217;s the guise of a Ronald McDonald appealing to kids with the McDonald&#8217;s franchise world-renowned Happy Meals.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d72a3c7 e-flex e-con-boxed e-con e-parent\" data-id=\"d72a3c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a8601fc e-con-full e-flex e-con e-child\" data-id=\"a8601fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5cf1d2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c5cf1d2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e1e6c elementor-widget elementor-widget-heading\" data-id=\"56e1e6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Stats Paint a Clear Picture on Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07bda71 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"07bda71\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2ff81 elementor-widget elementor-widget-text-editor\" data-id=\"6d2ff81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\"><strong><a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2019-07\/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf\" target=\"_blank\" rel=\"noopener\">According to 81 percent of customers<\/a><\/strong>, they believe trust is their number one priority when purchasing goods and services. They also value brand consistency because they&#8217;re 33 percent more likely than other customers to stay loyal to the most consistent brands.<\/p><p>They&#8217;re also 27 percent more likely to advocate for the brand, thus it&#8217;s not just your marketers who are making the push for others to buy your products\u2014it&#8217;s your existing customers themselves who are advertising for you for free!<\/p><p>It&#8217;s how Apple was able to weather the Microsoft storm and develop strong branding for their iPod, iPhone, and iPad products to the youth at the time while Microsoft products like their Microsoft Surface tablet and Zune MP3 player bit the dust.<\/p><p>Aside from gaining consumer trust, developing an effective brand-building plan can do the following:<\/p><p>\u2022 Boost sales<br \/>\u2022 Increase company value<br \/>\u2022 Lower employee turnover<br \/>\u2022 Heighten the perceived brand quality<\/p><p>Digital branding, marketing, and advertising is centered on building customer relationships. Thus, they require the right unified or synergized strategies that maximize your earning potential and the scalability of your consumer base.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737574a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"737574a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a8976 elementor-widget elementor-widget-heading\" data-id=\"18a8976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Marketing Brand Strategy Examples and Case Studies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b4c41 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78b4c41\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-141561f elementor-widget elementor-widget-text-editor\" data-id=\"141561f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-13340 size-full\" style=\"margin-bottom: 15px;\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Digital-Marketing-Brand-Strategy-Examples-and-Case-Studies-scaled.jpg.webp\" alt=\"\" width=\"400\" height=\"480\" \/><\/p><p>How did recognizable brands like Apple, Netflix, and IKEA establish their brands through their overall branding or even, at times, their online marketing strategies? Let&#8217;s find out!<\/p><ul><li><p class=\"\"><strong>Apple:<\/strong>\u00a0Apple at first was all about innovation, with competitors trailing behind it (like its creation of the keyboard that&#8217;s even better than the standard QWERTY keyboard that unfortunately flopped), but then it realized marketing in tandem with innovation is the way to go.<\/p><p class=\"\">They became branding experts that communicate relationship-building, creativity, and passion through the stories they make. For example, their popular &#8220;Share Your Gifts&#8221; video has 25 million views on YouTube.<\/p><p class=\"\">It tells the story of a four-person family traveling to their grandpa&#8217;s house during the holidays. The family waxes sentimental as they long for their respective grandma, mom, and wife.<\/p><p class=\"\">The children then use Apple tech to make a digital presentation of their grandmother using memorabilia in the house. This is why Apple is able to tug at the heartstrings of their current customers, which they couldn&#8217;t do with their mostly nerdy and businessperson niche.<\/p><\/li><\/ul><ul><li><p class=\"pb-3\"><strong>Netflix:<\/strong>\u00a0Although Netflix at the time of this writing is suffering from mass unsubscribes and cancellations of their service due to oversaturation of every company making their own streaming service, it still established a strong brand identity online.<\/p><p class=\"\">It&#8217;s through its company personality that it&#8217;s able to survive this current drought it&#8217;s facing. Netflix&#8217;s online marketing of its online services succeeded in convincing cinephiles and couch potatoes who love movies and TV shows to actually pay for streaming instead of pirating content for free.<\/p><p class=\"\">Netflix broke ground and made its brand identity all about convenience. As long as you have a $10 subscription to Netflix, you can watch your favorite shows on the networks or Netflix originals at the comfort of your mobile phone or laptop as well as HDTV.<\/p><p class=\"\">They were ahead of the curve in figuring out that consumer behavior has changed in accordance with 20 years of technological advances. Their marketing reflected this. Not just in ad content but also what they offered\u2014the ability to binge-watch movies or TV programs like with DVD.<\/p><p class=\"\">It combined DCMA strikes against the pirates of Pirate Bay torrents and Content ID on YouTube with the meme &#8220;Netflix and Chill&#8221; (its meaning is raunchier among youths but it did give the company publicity regardless) in order to sell the image of being better and more convenient than traditional or cable TV.<\/p><\/li><li><p class=\"\"><strong>IKEA:<\/strong>\u00a0IKEA also grew their customer base outside of its country of origin\u2014Sweden. It&#8217;s a brand that exudes quirkiness and fun. It advertises its affordably priced furniture as not low-grade but rather a shabby-chic way to make your own furniture like they&#8217;re LEGO blocks.<\/p><p class=\"\">It aims its digital branding to a younger audience and thus they were able to stay connected with their buyer personas. It was all through the branding strategists of IKEA and their constant creative brainstorming.<\/p><p class=\"\">They&#8217;re able to think outside the box and use such tools as art installations, YouTube videos, social media posts, and other digital content channels to turn IKEA into a hip company that gives Millennials and Gen Z a more affordable way to own furniture that won&#8217;t break the bank.<\/p><p class=\"\">IKEA also did their research when making their personalized campaigns like Oddly IKEA. They&#8217;re aware of the dire financial straits of the current youth generation as well as the things that amuse them, like the ASMR trend.<\/p><p class=\"\">They thus produced a 25-minute ASMR video using things like sheets, pillows, comforters, and other IKEA merchandise to appeal to a much younger consumer base compared to Gen X or the Baby Boomer crowd.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b88c607 e-con-full e-flex e-con e-child\" data-id=\"b88c607\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-098442a elementor-widget elementor-widget-image\" data-id=\"098442a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"692\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Digital-Branding-vs.-Digital-Marketing-scaled-2048x692-1.jpg\" class=\"attachment-full size-full wp-image-13354\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Digital-Branding-vs.-Digital-Marketing-scaled-2048x692-1.jpg 2048w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Digital-Branding-vs.-Digital-Marketing-scaled-2048x692-1-300x101.jpg 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Digital-Branding-vs.-Digital-Marketing-scaled-2048x692-1-1024x346.jpg 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Digital-Branding-vs.-Digital-Marketing-scaled-2048x692-1-768x260.jpg 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Digital-Branding-vs.-Digital-Marketing-scaled-2048x692-1-1536x519.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b9e58 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e8b9e58\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10218e7 elementor-widget elementor-widget-heading\" data-id=\"10218e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Branding vs. Digital Marketing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccdda9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dccdda9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f78de elementor-widget elementor-widget-text-editor\" data-id=\"a6f78de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">Since digital marketing brand strategy depends on your brand&#8217;s voice, vision, mission, and personality, you should translate such concepts into concrete identifiable visual elements such as logos, fonts, and color schemes.<\/p><p class=\"\">Keep the following in mind:<\/p><ul><li><p><strong>The Internet is All About Visual Communication:<\/strong>\u00a0When you&#8217;re doing digital branding, you should tell your consumers what your company is all about visually, from the logo to what sort of themes your advertisements and commercials delve into.<\/p><\/li><li><p><strong>Make the Concepts Related and Thematic:<\/strong>\u00a0Your consumers will get lost as soon as your digital marketing plan becomes a grab bag of contradicting, dissimilar, or chaotic concepts that don&#8217;t fit with each other even as direct opposites.<\/p><\/li><li><p><strong>Optimized for Target Markets:<\/strong>\u00a0You have loads of tools at your disposal when it comes to marketing on the Internet. You can use things like SEO to establish key phrases your site should rank high on, which helps define what it is and which customers you wish to find on Google.<\/p><\/li><li><p><strong>It&#8217;s Easier to Find Your Audience:<\/strong>\u00a0You can also use digital content creation, partnerships with other sites, and lead generation tactics to appeal to specific demographics in ways you couldn\u2019t on TV and through newspapers. Figure out your audience then appeal to them by branding.<\/p><\/li><li><p><strong>Strong Digital Strategy Development:<\/strong>\u00a0You should partner with us at Marketing Ignite to better strategize your digital marketing, because without such assistance, your half-baked experimental methods towards appealing to online netizens might result in more failures than successes.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe831f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8fe831f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9f0ab elementor-widget elementor-widget-heading\" data-id=\"8b9f0ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Do You Create a Digital Branding Strategy?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b538525 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b538525\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51075d8 elementor-widget elementor-widget-text-editor\" data-id=\"51075d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand creation doesn&#8217;t happen immediately. You need to constantly and consistently work on it with the right platforms, an abundance of creativity, digital strategy research, and long-term goals.<\/p><p>To create a digital marketing brand strategy, you need to do the following:<\/p><p>\u2022 Perform brand audits<br \/>\u2022 Publish quality content<br \/>\u2022 Know your sales funnel<br \/>\u2022 Understand your audience<br \/>\u2022 Create a cohesive design for your brand<br \/>\u2022 Choose the right digital publishing platform<br \/>\u2022 Determine your brand\u2019s mission and vision<br \/>\u2022 Leverage market opportunities and competitive positioning<\/p><p>Building a brand isn&#8217;t a one-and-done deal. It&#8217;s something that&#8217;s continual, like the growth of your company. This is why you see companies regularly change their marketing theme seemingly every season or even every 4-5 years.<\/p><p>This is because they&#8217;re aware of how fickle their casual consumer base is even as their hardcore customers will stick to them through even the same marketing plan every time.<\/p><p>A person changes as they grow, learn, and develop. Since your brand is supposed to emulate a person, it too should change over time, for good or for ill, so that you can establish new relationships with every new generation of consumers.<\/p><p>This also applies to changes in market trends and even technological advances like the Internet, social media, and Web 2.0 (we&#8217;re actually on the verge of Web 3.0 sometime around the 2020s).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c3b9b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10c3b9b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b4ce9 elementor-widget elementor-widget-heading\" data-id=\"65b4ce9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expectations and Realities about Digital Marketing Brand Strategy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab087a0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab087a0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b21c3 elementor-widget elementor-widget-text-editor\" data-id=\"01b21c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">Your branding strategy in the 21st Century or in the 2020s should reach a modern audience that&#8217;s less about TV ads and more about instantaneous information spread in social media.<\/p><p class=\"\">As you may have observed, doing digital marketing brand strategy by yourself is a fool&#8217;s errand. Thinking that reading a couple of articles then planning it out on your own or through a haphazard marketing department will not net you much success.<\/p><p class=\"\">Instead of learning from all your marketing mistakes along the way through trial and error, we can map out a sensible direction for your brand from the get-go.<\/p><p class=\"\">We can take care of everything for you and get the results done quicker \u2014 and you can focus on maximizing your strengths and growing your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb391c elementor-widget elementor-widget-image\" data-id=\"6eb391c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/The-Bottom-Line-scaled-2048x1152-1.jpg\" class=\"attachment-full size-full wp-image-13366\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/The-Bottom-Line-scaled-2048x1152-1.jpg 2048w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/The-Bottom-Line-scaled-2048x1152-1-300x169.jpg 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/The-Bottom-Line-scaled-2048x1152-1-1024x576.jpg 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/The-Bottom-Line-scaled-2048x1152-1-768x432.jpg 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/The-Bottom-Line-scaled-2048x1152-1-1536x864.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f55107 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f55107\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85997b0 elementor-widget elementor-widget-heading\" data-id=\"85997b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Bottom Line\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146fedd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"146fedd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa1981 elementor-widget elementor-widget-text-editor\" data-id=\"efa1981\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">You need to put the digital in your digital marketing brand strategy to make your company more relevant to your tech-savvy audience, thus resulting in better and increased sales when all is said and done!<\/p><p>You can either do all of this yourself and spend lots of time, effort, and headache to create an online marketing brand or get your strategy from actual experts here in\u00a0<strong><a href=\"https:\/\/www.marketingignite.com\/\" target=\"_blank\" rel=\"noopener\">Marketing Ignite<\/a><\/strong>.<\/p><p>What are you waiting for?\u00a0<strong><a href=\"https:\/\/www.marketingignite.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact us<\/a><\/strong>\u00a0today and let\u2019s talk about how we can help you establish a great online brand strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b8864 elementor-widget elementor-widget-spacer\" data-id=\"63b8864\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What\u2019s the secret to building a successful digital marketing brand strategy? It\u2019s certainly easier said than done.<\/p>\n","protected":false},"author":4,"featured_media":13920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-13315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"lang":"en","translations":{"en":13315},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/13315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/comments?post=13315"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/13315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media\/13920"}],"wp:attachment":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media?parent=13315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/categories?post=13315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/tags?post=13315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}