{"id":14162,"date":"2025-06-09T08:05:16","date_gmt":"2025-06-09T08:05:16","guid":{"rendered":"https:\/\/www.marketingignite.com\/?p=14162"},"modified":"2025-08-04T10:16:24","modified_gmt":"2025-08-04T10:16:24","slug":"how-much-should-you-spend-on-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.marketingignite.com\/how-much-should-you-spend-on-digital-marketing\/","title":{"rendered":"How Much Should You Spend On Digital Marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14162\" class=\"elementor elementor-14162\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3238949 e-flex e-con-boxed e-con e-parent\" data-id=\"3238949\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ea0911 e-con-full e-flex e-con e-child\" data-id=\"1ea0911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2634d75 elementor-widget elementor-widget-heading\" data-id=\"2634d75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn Effective Digital Marketing Strategies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c91c7 elementor-widget elementor-widget-heading\" data-id=\"19c91c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">and Ignite Your Knowledge to the Next Level!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abae7ac e-flex e-con-boxed e-con e-parent\" data-id=\"abae7ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc26e40 e-con-full e-flex e-con e-child\" data-id=\"dc26e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af0c12 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"5af0c12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/blog-feature-digital-marketing-spend.png-1.jpg\" class=\"attachment-full size-full wp-image-14482\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/blog-feature-digital-marketing-spend.png-1.jpg 1600w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/blog-feature-digital-marketing-spend.png-1-300x188.jpg 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/blog-feature-digital-marketing-spend.png-1-1024x640.jpg 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/blog-feature-digital-marketing-spend.png-1-768x480.jpg 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/blog-feature-digital-marketing-spend.png-1-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a7b818 e-flex e-con-boxed e-con e-parent\" data-id=\"6a7b818\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-625acea e-con-full e-flex e-con e-child\" data-id=\"625acea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32eae60 elementor-widget elementor-widget-heading\" data-id=\"32eae60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Much Should You Spend On Digital Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8435 elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"dde8435\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Johan-image1-copy-573x540-1-300x283.png\" alt=\"Picture of Posted By: Johan Hedin\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\">\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPosted By: Johan Hedin\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83afa70 e-flex e-con-boxed e-con e-parent\" data-id=\"83afa70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd47277 e-con-full e-flex e-con e-child\" data-id=\"fd47277\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3485f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b3485f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">I\u2019d like to think that by now, most companies know how crucial digital marketing is for growth. And if you\u2019re here reading this, it means that you\u2019re already convinced of the power of digital marketing to boost your business.<\/p><p class=\"custom_p_tag\">The growth of digital marketing is fast accelerating, with no signs of slowing down. In the face of the growing opportunities in the web, many marketers are wondering how they can effectively tap into the trend while staying on top of their expenses.<\/p><p class=\"custom_p_tag\">Maybe it\u2019s your first time trying to figure out how to create a digital marketing budget. Or maybe you\u2019re wondering if you\u2019re spending enough on digital marketing. Whatever the case is, in this article, you\u2019ll find the answers to the following:<\/p><ul><li><p>What is the average marketing budget by industry?<\/p><\/li><li><p>How do you choose a budget for digital marketing?<\/p><\/li><li><p>How do digital marketing budgets differ according to industries?<\/p><\/li><li><p>What expenses should you include in your digital marketing budget?<\/p><\/li><li>What specific strategies should you spend most of your budget on?<\/li><\/ul><p style=\"margin-top: 10px;\">Understanding the ins and outs of how much should a company spend in marketing will help you ensure that every cent of your budget counts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c5da8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27c5da8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473d465 elementor-widget elementor-widget-heading\" data-id=\"473d465\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Determining Your Marketing Budget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697e175 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"697e175\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c98b79 elementor-widget elementor-widget-text-editor\" data-id=\"8c98b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Before you determine how much should you spend on digital marketing, you should first decide your marketing budget. As recommended by the U.S. Small Business Administration, the American Marketing Association, and Duke University, the percentage of a company\u2019s budget that\u2019s allocated on marketing varies according to the company\u2019s gross revenue:<\/p><ul class=\"business\"><li><p>Less than $5 million in annual gross revenue = 7 to 8 percent<\/p><\/li><li><p>$5 million to less than $25 million = 11 percent<\/p><\/li><li><p>$25 million to $99 million = 9 percent<\/p><\/li><\/ul><p style=\"margin-top: 10px;\">In short, your marketing budget is anywhere from 7 to 11 percent, with yours skewing on the lower side if you\u2019re a small business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a180e0 elementor-widget elementor-widget-image\" data-id=\"0a180e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"261\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/percent-of-marketing-budget.png.webp\" class=\"attachment-full size-full wp-image-14165\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/percent-of-marketing-budget.png.webp 1000w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/percent-of-marketing-budget.png-300x78.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/percent-of-marketing-budget.png-768x200.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e80aa elementor-widget elementor-widget-text-editor\" data-id=\"36e80aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">While these averages are good starting points, the actual percentage should depend on a number of factors:<\/p><ul class=\"business\"><li><p>The industry you\u2019re in<\/p><\/li><li><p>The size of your business<\/p><\/li><li><p>Its growth stage<\/p><\/li><\/ul><p style=\"margin-top: 10px;\">For instance, during the early brand-building years, a retail business spends up to 20 percent of sales on marketing \u2013 much more than other businesses do.<\/p><p class=\"custom_p_tag\">This budget should then be allocated to (1) brand development costs including expenses for developing your website, sales collateral, etc. and (2) business promotion costs such as advertising, campaigns, and events.<\/p><p class=\"custom_p_tag\">The SBA adds that the suggested percentage for &lt;$5million companies assumes that you have\u00a0<strong>10-12 percent in margins<\/strong>. If your margins are lower than this, you should consider allocating additional spending to marketing and lowering your overall margins to eat up more of the expenses of doing business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc8f6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7bc8f6b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8686cf5 elementor-widget elementor-widget-heading\" data-id=\"8686cf5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Average Marketing Budget by Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bda645 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bda645\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a94e68 elementor-widget elementor-widget-text-editor\" data-id=\"8a94e68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Benchmarking is a great way to figure out how much you\u2019 should be spending on marketing. This graph from a\u00a0<a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2017\/08\/The_CMO_Survey-Highlights_and_Insights-Aug-2017.pdf\" target=\"_blank\" rel=\"noopener\">2017 CMO report<\/a>\u00a0shows the average marketing spending as a percentage of company revenues by various industries:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa0b2b elementor-widget elementor-widget-image\" data-id=\"cfa0b2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1107\" height=\"652\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-percent-of-revenue-by-industry.jpg.webp\" class=\"attachment-full size-full wp-image-14166\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-percent-of-revenue-by-industry.jpg.webp 1107w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-percent-of-revenue-by-industry.jpg-300x177.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-percent-of-revenue-by-industry.jpg-1024x603.webp 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-percent-of-revenue-by-industry.jpg-768x452.webp 768w\" sizes=\"(max-width: 1107px) 100vw, 1107px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1b73e elementor-widget elementor-widget-text-editor\" data-id=\"cc1b73e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">As shown in the graph, the Consumer Services industry sector had the biggest percentage at 18.9 percent while the Manufacturing industry had the lowest percentage at 2.4 percent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5aa8c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a5aa8c5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cda8c8 elementor-widget elementor-widget-heading\" data-id=\"4cda8c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B vs. B2C: Marketing Budget as Percent of Company Budget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4375f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d4375f0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b9081 elementor-widget elementor-widget-text-editor\" data-id=\"a2b9081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As shown in the graph below from a\u00a0<a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2017\/08\/The_CMO_Survey-Highlights_and_Insights-Aug-2017.pdf\" target=\"_blank\" rel=\"noopener\">CMO report in August 2018<\/a>, the nature of your industry largely influences how much of your company budget is going to be spent on marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d423db2 elementor-widget elementor-widget-image\" data-id=\"d423db2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"432\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-as-percent-of-company-budget-Aug-2018-CMO.png.webp\" class=\"attachment-large size-large wp-image-14167\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-as-percent-of-company-budget-Aug-2018-CMO.png.webp 916w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-as-percent-of-company-budget-Aug-2018-CMO.png-300x162.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-as-percent-of-company-budget-Aug-2018-CMO.png-768x415.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018aea5 elementor-widget elementor-widget-text-editor\" data-id=\"018aea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">As of August 2018, on average across all industries,\u00a0<strong>10.8 percent of the company budget<\/strong>\u00a0is spent on marketing, a slight dip from 11.4 percent in the past year.<\/p><p class=\"custom_p_tag\">As expected,\u00a0<strong>B2C product companies<\/strong>\u00a0allocate the biggest marketing budget as a percent of company budget at 17.2 percent while B2B product companies have the smallest marketing budget as a percent of company budget at 8.5 percent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc5fb7 elementor-widget elementor-widget-image\" data-id=\"4cc5fb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"217\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_budget_as_company_budget_percent_industry_sectors.png.webp\" class=\"attachment-full size-full wp-image-14169\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_budget_as_company_budget_percent_industry_sectors.png.webp 476w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_budget_as_company_budget_percent_industry_sectors.png-300x137.webp 300w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-037eda3 elementor-widget elementor-widget-text-editor\" data-id=\"037eda3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s also interesting to note that Communications\/Media, Consumer Services, and Consumer Packaged Goods are the industry sectors that spent the most on marketing from their overall company budgets while Mining\/Construction, Energy, and Manufacturing are the bottom three.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e072519 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e072519\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7976f3 elementor-widget elementor-widget-heading\" data-id=\"e7976f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B vs. B2C: Marketing Budget as Percent of Company Revenue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0b478 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d0b478\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec14e8d elementor-widget elementor-widget-text-editor\" data-id=\"ec14e8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A different trend can be seen in companies\u2019 marketing spending as a percent of their revenue. From 6.9 percent in August 2017, it spiked to 7.3 percent in August 2018, with the biggest percentage in the B2C Product sector and the smallest in the B2B Product sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027de95 elementor-widget elementor-widget-image\" data-id=\"027de95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"483\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-as-percent-of-company-revenues-Aug-2018-CMO.png.webp\" class=\"attachment-full size-full wp-image-14170\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-as-percent-of-company-revenues-Aug-2018-CMO.png.webp 918w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-as-percent-of-company-revenues-Aug-2018-CMO.png-300x158.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing-budget-as-percent-of-company-revenues-Aug-2018-CMO.png-768x404.webp 768w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7974765 elementor-widget elementor-widget-text-editor\" data-id=\"7974765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The industry sectors that allocate the biggest percentages of their revenue for marketing spending are Education, Communications\/Media, and Consumer Services, and the least are the Energy, Mining\/Construction, and Manufacturing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5adf0 elementor-widget elementor-widget-image\" data-id=\"ae5adf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"212\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_budget_as_company_revenue_percent_industry_sectorsjjj.png.webp\" class=\"attachment-full size-full wp-image-14171\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_budget_as_company_revenue_percent_industry_sectorsjjj.png.webp 477w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_budget_as_company_revenue_percent_industry_sectorsjjj.png-300x133.webp 300w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3355eb elementor-widget elementor-widget-text-editor\" data-id=\"c3355eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quick recap: Your marketing budget should be anywhere from 7 to 11 percent, with yours leaning on the lower side (or even lower than 7 percent) if you\u2019re a small business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c908a53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c908a53\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0530c8f elementor-widget elementor-widget-heading\" data-id=\"0530c8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting the Most Out Of a Marketing Budget for Small Businesses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92650db elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92650db\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a55413d elementor-widget elementor-widget-text-editor\" data-id=\"a55413d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Money is tight for many small businesses, and understandably so. This makes it crucial to ensure to get the most bang for your buck when it comes to marketing.<\/p><p class=\"custom_p_tag\">Even a 2-3% marketing budget can yield high results with the right strategies and implementation. A common but highly effective strategy for marketing small businesses is to focus on 3 areas:<\/p><ul class=\"business\"><li class=\"behind \" data-rocket-lazy-bg-a4e65d9f-bfd9-46c2-bb28-6e2b3e017866=\"excluded\"><p>Word-of-mouth referrals<\/p><\/li><li class=\"behind \" data-rocket-lazy-bg-a4e65d9f-bfd9-46c2-bb28-6e2b3e017866=\"excluded\"><p>Search Marketing<\/p><\/li><li class=\"behind \" data-rocket-lazy-bg-a4e65d9f-bfd9-46c2-bb28-6e2b3e017866=\"excluded\"><p>Advertising<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d21480 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d21480\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be72a4f elementor-widget elementor-widget-heading\" data-id=\"be72a4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Word-Of-Mouth Referrals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a60ade elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a60ade\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2284e elementor-widget elementor-widget-text-editor\" data-id=\"3c2284e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Many marketers consider word-of-mouth marketing, or WOMM, the undisputed king of all marketing methods.<\/p><p class=\"custom_p_tag\">Here\u2019s why:<\/p><p class=\"custom_p_tag\">Most people, even up to\u00a0<strong>92% of people<\/strong>\u00a0<a href=\"https:\/\/www.bigcommerce.com\/blog\/word-of-mouth-marketing\/#what-is-word-of-mouth-marketing\" target=\"_blank\" rel=\"noopener\">according to Nielsen<\/a>, trust recommendations from family and friends over any other type of advertising.<\/p><p class=\"custom_p_tag\">In an article published in the International Journal of Market Research, M. Nick Hajili wrote<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300e1ad elementor-widget elementor-widget-image\" data-id=\"300e1ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"316\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/word-of-mouth.png.webp\" class=\"attachment-large size-large wp-image-14172\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/word-of-mouth.png.webp 1000w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/word-of-mouth.png-300x119.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/word-of-mouth.png-768x303.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d40cd28 elementor-widget elementor-widget-text-editor\" data-id=\"d40cd28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How do you encourage word-of-mouth referrals? Provide an\u00a0<strong>exceptional product\/service<\/strong>\u00a0and a\u00a0<strong>delightful experience<\/strong>, and referrals will flow naturally out of your clients\u2019 mouths and out to the big world of social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4367c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a4367c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2612fa4 elementor-widget elementor-widget-heading\" data-id=\"2612fa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1770b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a1770b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a41ff36 elementor-widget elementor-widget-text-editor\" data-id=\"a41ff36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">You\u2019d also want to invest in search marketing. Search marketing is divided into two: Search Engine Marketing (SEM) and Search Engine Optimization (SEO).<\/p><p class=\"custom_p_tag\">SEM is paying a search engine like Google to display your website on the results page when people search for a keyword or phrase that you specify. Most SEM platforms, including Google Ads and Bing Ads, only require you to pay when someone clicks on your ad.<\/p><p class=\"custom_p_tag\">SEO is optimizing your website to increase its visibility on search engines. The goal is to rank on the first page of a search engine to get consistent traffic. It takes longer to see results, but the return is 10x your investment.<\/p><p class=\"custom_p_tag\">It\u2019s best to invest in both. Use SEM to meet your minimum sales requirements today to keep things afloat while also investing what\u2019s left on SEO efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d22005 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d22005\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de3548a elementor-widget elementor-widget-heading\" data-id=\"de3548a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create a Digital Marketing Budget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02a8d9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d02a8d9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-039a416 elementor-widget elementor-widget-text-editor\" data-id=\"039a416\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Once you have your marketing budget, it\u2019s time to determine what percentage of it you would allocate on digital marketing. At this point, it helps to look at the trends in digital marketing spend, how much businesses in various industry sectors are spending on digital marketing, and how to identify how much your company should spend on it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b4c2a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f5b4c2a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed0837 elementor-widget elementor-widget-heading\" data-id=\"2ed0837\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends in Digital Marketing Spend<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7eb204 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d7eb204\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97544e9 elementor-widget elementor-widget-text-editor\" data-id=\"97544e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s no secret that digital marketing has been steadily growing in the past years. According to the\u00a0<a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/reports\/2018\/cmo-report-2018-digital-media-roi-measurement-omnichannel-marketing-technology.html\" target=\"_blank\" rel=\"noopener\">Nielsen CMO Report 2018<\/a>,\u00a0<strong>82 percent of marketers<\/strong>\u00a0plan on increasing their digital marketing budget by 49 percent more than their budget in 2018.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-005c179 elementor-widget elementor-widget-image\" data-id=\"005c179\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketers-plan-on-increasing-digital-marketing-budget.png.webp\" class=\"attachment-large size-large wp-image-14176\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketers-plan-on-increasing-digital-marketing-budget.png.webp 1000w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketers-plan-on-increasing-digital-marketing-budget.png-300x179.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketers-plan-on-increasing-digital-marketing-budget.png-768x458.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27208d2 elementor-widget elementor-widget-text-editor\" data-id=\"27208d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">This same report shows that 44 percent of marketers plan on reducing traditional media spending by 5 percent on average. It was in 2017 when digital spend surpassed total TV advertising spend in the US for the first time in history \u2013 with a whopping $72.01 billion spent on TV and\u00a0<strong>$77.37 billion spent on digital marketing<\/strong>.<\/p><p class=\"custom_p_tag\">Some estimates even suggest that digital spend will be\u00a0<a href=\"https:\/\/www.snapagency.com\/blog\/much-spend-digital-marketing-2018\" target=\"_blank\" rel=\"noopener\">36% higher<\/a>\u00a0than TV advertisement in the US by 2020.<\/p><p class=\"custom_p_tag\">What\u2019s driving the spike in digital marketing spend? There\u2019s one simple answer<strong>: results of digital marketing efforts are a lot easier to quantify<\/strong>\u00a0than traditional marketing efforts.<\/p><p class=\"custom_p_tag\">In fact, around 74 percent of marketers are confident that they can measure the ROI of their digital efforts, in contrast to just 59 percent of marketers who feel that they can measure the results of their print or TV ads.<\/p><p class=\"custom_p_tag\">According to a\u00a0<a href=\"https:\/\/uploads.digitalmarketinginstitute.com\/files\/2020Vision_A_Leaders_View_of_Digitals_Future_research_report_final.pdf?_ga=2.114220547.523076838.1554721985-2095282034.1554721985\" target=\"_blank\" rel=\"noopener\">report<\/a>\u00a0by the Digital Marketing Institute, digital marketing is better for measuring results, targeting specific audiences, reaching more people, and providing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09dda4 elementor-widget elementor-widget-image\" data-id=\"d09dda4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"505\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/benefits_of_digital_marketing_over_traditional_marketing.png.webp\" class=\"attachment-full size-full wp-image-14177\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/benefits_of_digital_marketing_over_traditional_marketing.png.webp 679w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/benefits_of_digital_marketing_over_traditional_marketing.png-300x223.webp 300w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d713da elementor-widget elementor-widget-text-editor\" data-id=\"3d713da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">According to reports from Forrester Research and also eMarketer, in 2018 the average company is expecting to allocate\u00a0<strong>41% of their marketing budget<\/strong>\u00a0to digital methods.<\/p><p class=\"custom_p_tag\">A\u00a0<a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2018\/08\/The_CMO_Survey-Highlights_and_Insights_Report-Aug-2018.pdf\" target=\"_blank\" rel=\"noopener\">2018 CMO report<\/a>\u00a0reflects this trend as it found that businesses are planning on increasing their digital marketing spend from 44.3% to 54.1% over the next 5 years. This is while reducing their non-digital spending from 55.3% to 45.4% in the same timeframe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da9eb6c elementor-widget elementor-widget-image\" data-id=\"da9eb6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/percent_change_in_digital_vs_non-digital_spending_over_the_next_5_years.png.webp\" class=\"attachment-full size-full wp-image-14178\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/percent_change_in_digital_vs_non-digital_spending_over_the_next_5_years.png.webp 922w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/percent_change_in_digital_vs_non-digital_spending_over_the_next_5_years.png-300x167.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/percent_change_in_digital_vs_non-digital_spending_over_the_next_5_years.png-768x426.webp 768w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701655c elementor-widget elementor-widget-text-editor\" data-id=\"701655c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The general trend is\u00a0<strong>smaller companies tend to spend more on digital marketing<\/strong>\u00a0because of the prohibitive cost of traditional advertising. Digital marketing can be affordable (if done right) and provides a potentially high and measurable ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d6fc1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27d6fc1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70a8f2 elementor-widget elementor-widget-heading\" data-id=\"f70a8f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Much Should You Spend On Digital Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4805cc0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4805cc0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385c28d elementor-widget elementor-widget-text-editor\" data-id=\"385c28d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Just for a recap, SMA recommends spending 7 to 11 percent of your budget on marketing depending on your company\u2019s revenue. The big majority of this budget should be spent in digital marketing.<\/p><p class=\"custom_p_tag\">While this is a good starting point, how much you should spend on digital marketing is going to be influenced by the following factors:<\/p><ul class=\"business\"><li class=\"behind \" data-rocket-lazy-bg-a4e65d9f-bfd9-46c2-bb28-6e2b3e017866=\"excluded\"><p>Your goals<\/p><\/li><li class=\"behind \" data-rocket-lazy-bg-a4e65d9f-bfd9-46c2-bb28-6e2b3e017866=\"excluded\"><p>The industry you\u2019re in<\/p><\/li><li class=\"behind \" data-rocket-lazy-bg-a4e65d9f-bfd9-46c2-bb28-6e2b3e017866=\"excluded\">The customers you\u2019re trying to target<\/li><\/ul><p style=\"margin-top: 10px;\"><strong>Your goals<\/strong>. Your digital marketing spend should be based on the\u00a0<strong>goals<\/strong>\u00a0that you have for your company. For example, if you want to get more qualified leads for your financial consultancy service for retirees, then you have to invest in producing and amplifying high-quality lead magnets.<\/p><p class=\"custom_p_tag\">Let\u2019s take a look at what marketers consider the most important goals that a digital marketing campaign should achieve:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0828f elementor-widget elementor-widget-image\" data-id=\"bb0828f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"620\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/goals-digital-marketing-plan.png.webp\" class=\"attachment-large size-large wp-image-14179\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/goals-digital-marketing-plan.png.webp 719w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/goals-digital-marketing-plan.png-300x259.webp 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f94ce66 elementor-widget elementor-widget-text-editor\" data-id=\"f94ce66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">This is why it\u2019s so important to have an existing\u00a0<strong>marketing plan<\/strong>. Not only will this plan show your goals and objectives for marketing your business, but it will give you a basis for how much you\u2019ll have to spend to get to those goals.<\/p><p class=\"custom_p_tag\">Remember:<\/p><p class=\"custom_p_tag\">More often than not, you can\u2019t get\u00a0<strong>massive results<\/strong>\u00a0with minimal investments. If you want to see massive year-on-year growth for your company, you\u2019ll have to be willing to spend the money to get there, and you\u2019ll have to know how much you actually need to spend.<\/p><p class=\"custom_p_tag\"><strong>Your industry.<\/strong>\u00a0An important step to take in determining how much should you spend on digital marketing is researching the trend in your industry so you can get an idea of how much your competitors are spending.<\/p><p class=\"custom_p_tag\">As shown by the graph below from\u00a0<a href=\"https:\/\/www.marketingcharts.com\/charts\/top-industries-us-digital-ad-spend-2018\/attachment\/emarketer-top-industries-by-us-digital-ad-spend-july2018\" target=\"_blank\" rel=\"noopener\">Marketing Charts<\/a>, companies in the retail sector spend more on digital marketing than those in the healthcare and pharmaceuticals sector. This is because, in retail, it\u2019s increasingly becoming a search marketing game<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d8a28 elementor-widget elementor-widget-image\" data-id=\"f1d8a28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"555\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/eMarketer-Top-Industries-by-US-Digital-Ad-Spend-July2018.png.webp\" class=\"attachment-full size-full wp-image-14180\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/eMarketer-Top-Industries-by-US-Digital-Ad-Spend-July2018.png.webp 1000w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/eMarketer-Top-Industries-by-US-Digital-Ad-Spend-July2018.png-300x167.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/eMarketer-Top-Industries-by-US-Digital-Ad-Spend-July2018.png-768x426.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f072d33 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f072d33\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6e650 elementor-widget elementor-widget-heading\" data-id=\"2e6e650\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Budget Breakdown: What to Include In Your Digital Marketing Budget<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd41bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2fd41bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0877e4 elementor-widget elementor-widget-text-editor\" data-id=\"a0877e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Having an idea of how much you should spend on digital marketing is one thing, but knowing how to spend it is another. A digital marketing budget should account for all expenses related to marketing online, from the salary of your digital marketing staff to the cost of maintaining your company website.<\/p><p class=\"custom_p_tag\">Here\u2019s a snapshot of the expenses commonly included in marketing budgets from the\u00a0<a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2018\/08\/The_CMO_Survey-Highlights_and_Insights_Report-Aug-2018.pdf\" target=\"_blank\" rel=\"noopener\">CMO 2018 Report<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f94f00 elementor-widget elementor-widget-image\" data-id=\"9f94f00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/expenses_included_in_marketing_budgets.png.webp\" class=\"attachment-large size-large wp-image-14181\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/expenses_included_in_marketing_budgets.png.webp 878w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/expenses_included_in_marketing_budgets.png-300x179.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/expenses_included_in_marketing_budgets.png-768x457.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb18ce elementor-widget elementor-widget-text-editor\" data-id=\"cbb18ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Since the percentages in this graph reflect the number of marketers that agree that the expense is included in their companies\u2019 marketing budgets, it can be inferred that the breakdown of a digital marketing budget is going to differ from company to company.<\/p><p class=\"custom_p_tag\">Some companies may include sales-related expenses such as the salary of their sales employees and their sales support tools in the budget while some may not.<\/p><p class=\"custom_p_tag\">What\u2019s commonly agreed is the inclusion of\u00a0<strong>direct expenses of marketing activities<\/strong>\u00a0(such as trade promotions, advertising, and direct marketing) and\u00a0<strong>social media expenses<\/strong>.<\/p><p class=\"custom_p_tag\">As seen here, 47 percent of marketers include marketing training in their budget. Considering the widespread\u00a0<a href=\"https:\/\/goelement.com\/blog\/how-your-company-can-fill-the-digital-marketing-talent-gap\/\" target=\"_blank\" rel=\"noopener\">shortage of skilled digital marketing staff<\/a>, the average spending on\u00a0<strong>marketing training and development<\/strong>\u00a0has been\u00a0<a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2019\/02\/The_CMO_Survey-Highlights-and_Insights_Report-Feb-2019.pdf\" target=\"_blank\" rel=\"noopener\">increasing<\/a>\u00a0over the past 5 years:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a207b5f elementor-widget elementor-widget-image\" data-id=\"a207b5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"387\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_spend_on_training_and_development_reaches_highest_level_in_5_years-1024x495.png.webp\" class=\"attachment-large size-large wp-image-14182\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_spend_on_training_and_development_reaches_highest_level_in_5_years-1024x495.png.webp 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_spend_on_training_and_development_reaches_highest_level_in_5_years-1024x495.png-300x145.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/marketing_spend_on_training_and_development_reaches_highest_level_in_5_years-1024x495.png-768x371.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fefa39f elementor-widget elementor-widget-text-editor\" data-id=\"fefa39f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">This is from the latest\u00a0<a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2019\/02\/The_CMO_Survey-Highlights-and_Insights_Report-Feb-2019.pdf\" target=\"_blank\" rel=\"noopener\">CMO Report for February 2019<\/a>, and as seen above, an average of 4.7 percent of marketing budgets are allocated to marketing training and development as opposed to 3.4 percent 5 years ago.<\/p><p class=\"custom_p_tag\">Strikingly,\u00a0<strong>B2B Services are spending 150% more on training<\/strong>\u00a0than their B2C counterparts. Further, the more sales a company is making on the internet, the more it will spend on training.<\/p><p class=\"custom_p_tag\">The higher spending on marketing capability development also reflects the rising importance of equipping staff with digital marketing skills. As shown in the image below, overall, spending on marketing knowledge and capability development has increased by a whopping\u00a0<strong>10.4% in one year<\/strong>, but even more so in the B2B Services sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57bb3b6 elementor-widget elementor-widget-image\" data-id=\"57bb3b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/spending_on_marketing_capability_development-1024x475.png.webp\" class=\"attachment-full size-full wp-image-14186\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/spending_on_marketing_capability_development-1024x475.png.webp 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/spending_on_marketing_capability_development-1024x475.png-300x139.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/spending_on_marketing_capability_development-1024x475.png-768x356.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04583ca elementor-widget elementor-widget-text-editor\" data-id=\"04583ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Another notable finding is that\u00a0<strong>companies with the highest sales revenue and levels of online sales<\/strong>\u00a0invest more in marketing capability development. On the other hand, companies with the lowest revenues and levels of online sales favor outsourcing as they invest more heavily on marketing consulting services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39781f2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"39781f2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46c5ad elementor-widget elementor-widget-heading\" data-id=\"c46c5ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Spend Your Digital Marketing Budget on Different Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e2e30 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"77e2e30\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9096f14 elementor-widget elementor-widget-text-editor\" data-id=\"9096f14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Another factor that should be considered when planning how to spend your digital marketing budget is knowing which marketing strategies to prioritize.<\/p><p class=\"custom_p_tag\">Out of all the different strategies to market online, which one would you spend the most in?<\/p><p class=\"custom_p_tag\">This depends on a number of factors. Answering these questions will help you decide:<\/p><ul class=\"business\"><li><p>What are your\u00a0<strong>goals and objectives<\/strong>\u00a0for digital marketing? Do you want to promote brand awareness? If so, it might be good to focus on social media. This leads to the question:<\/p><\/li><li><p>What\u00a0<strong>social media channels<\/strong>\u00a0work best in reaching your target audience? If you\u2019re a B2B, LinkedIn makes a lot of sense. If you\u2019re targeting fashionable millennials, you\u2019d want to be on Instagram.<\/p><\/li><li><p>What strategies<strong>\u00a0worked best<\/strong>\u00a0for you in the past? What didn\u2019t work? You want to invest more on the strategies that work best and consider minimizing or completely dropping those that don\u2019t.<\/p><\/li><li><p>Which digital marketing strategies are your\u00a0<strong>competitors<\/strong>\u00a0focusing on? If they\u2019re focusing on that, it could mean two things: (1) it\u2019s working very well, or (2) they\u2019re missing something to make the other marketing strategies work. This could be an opportunity for you.<\/p><\/li><\/ul><p style=\"margin-top: 15px;\">Looking at which strategies are most important for other marketers can also help you decide on how to spend yours.<\/p><p class=\"custom_p_tag\">Let\u2019s take a look at this graph from a report by the\u00a0<a href=\"https:\/\/uploads.digitalmarketinginstitute.com\/files\/2020Vision_A_Leaders_View_of_Digitals_Future_research_report_final.pdf?_ga=2.114220547.523076838.1554721985-2095282034.1554721985\" target=\"_blank\" rel=\"noopener\">Digital Marketing Institute<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89404a elementor-widget elementor-widget-image\" data-id=\"f89404a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"554\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/importance_of_digital_marketing_channels.png.webp\" class=\"attachment-full size-full wp-image-14187\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/importance_of_digital_marketing_channels.png.webp 647w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/importance_of_digital_marketing_channels.png-300x257.webp 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f8810 elementor-widget elementor-widget-text-editor\" data-id=\"03f8810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">As seen here, the\u00a0<strong>top five important channels<\/strong>\u00a0that marketers will heavily invest in by 2020 are mobile, online marketplace or aggregators, video, display, and email.<\/p><p class=\"custom_p_tag\">The implications of these findings are huge. Businesses across industries stand to benefit from the growing opportunities that mobile marketing gives.<\/p><p class=\"custom_p_tag\">Consider this:<\/p><p class=\"custom_p_tag\"><a href=\"https:\/\/www.ciodive.com\/news\/70-of-internet-traffic-comes-from-mobile-phones\/510120\/\" target=\"_blank\" rel=\"noopener\">Up to 70%<\/a>\u00a0of web traffic comes from a mobile device, including\u00a0<a href=\"https:\/\/www.bluecorona.com\/blog\/mobile-marketing-statistics\" target=\"_blank\" rel=\"noopener\">75% of email opens<\/a>\u00a0in the US in 2017.<\/p><p class=\"custom_p_tag\">Further,\u00a0<strong>42% of marketers<\/strong>\u00a0still see SEO as very important. Search engine marketing is still a top strategy for many marketers, with many marketers arguing that it has\u00a0<a href=\"https:\/\/www.snapagency.com\/blog\/much-spend-digital-marketing-2018\" target=\"_blank\" rel=\"noopener\">one of the highest ROI\u2019s<\/a>\u00a0of all marketing strategies.<\/p><p class=\"custom_p_tag\">As mentioned earlier, search engine marketing is also attractive to\u00a0<strong>small businesses<\/strong>\u00a0as it\u2019s a high ROI and easy-to-measure strategy.<\/p><p class=\"custom_p_tag\">If you\u2019re still vague on how you should choose the channels to focus on, consider this\u00a0<a href=\"https:\/\/www.marketingcharts.com\/featured-80205\" target=\"_blank\" rel=\"noopener\">graph<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31ae96 elementor-widget elementor-widget-image\" data-id=\"f31ae96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/KantarMB-Factors-Influencing-Media-Budget-Allocations-Sept2017.png.webp\" class=\"attachment-large size-large wp-image-14188\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/KantarMB-Factors-Influencing-Media-Budget-Allocations-Sept2017.png.webp 1000w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/KantarMB-Factors-Influencing-Media-Budget-Allocations-Sept2017.png-300x167.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/KantarMB-Factors-Influencing-Media-Budget-Allocations-Sept2017.png-768x428.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c4bd38 elementor-widget elementor-widget-text-editor\" data-id=\"9c4bd38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">As shown here, marketers prioritize channels that best reach their target audience, have been successful in the past, can be easily measured, and cost-effective.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1517cc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a1517cc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca30fc elementor-widget elementor-widget-heading\" data-id=\"fca30fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which Social Media Channels Should You Invest In?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e4d20 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b2e4d20\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76a50b elementor-widget elementor-widget-text-editor\" data-id=\"b76a50b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">As seen in the previous graph, both paid and organic social media are considered very important by many marketers. But when we say \u201csocial media,\u201d it\u2019s more than just Facebook.<\/p><p class=\"custom_p_tag\">Your company shouldn\u2019t focus on Facebook just because everyone else is there. It should be based on your industry sector and your target audience because what works for a B2B company probably won\u2019t work for a B2C.<\/p><p class=\"custom_p_tag\">For instance, here\u2019s a\u00a0<a href=\"https:\/\/www.digitalmarketingcommunity.com\/indicators\/most-used-b2b-social-media-channels-2019\/\" target=\"_blank\" rel=\"noopener\">graph<\/a>\u00a0showing the most preferred social media channels by B2B companies:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3f7a8 elementor-widget elementor-widget-image\" data-id=\"3e3f7a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"425\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Effective-B2B-Social-Media-Channels-2019.png.webp\" class=\"attachment-full size-full wp-image-14192\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Effective-B2B-Social-Media-Channels-2019.png.webp 593w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Effective-B2B-Social-Media-Channels-2019.png-300x215.webp 300w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58125d elementor-widget elementor-widget-text-editor\" data-id=\"c58125d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">LinkedIn is the top most effective social channel for B2B companies, followed by Facebook (with a rather huge gap) and Twitter.<\/p><p class=\"custom_p_tag\">A word of caution though:<\/p><p class=\"custom_p_tag\">Not just because you think you\u2019re in a \u201cboring\u201d industry doesn\u2019t mean you can\u2019t kill it on social media.<\/p><p class=\"custom_p_tag\">Novartis, a pharmaceutical company based in Switzerland, is an example of a B2B company that\u2019s in an industry that many would consider \u201cboring\u201d but still managed to build a strong Instagram following.<\/p><p class=\"custom_p_tag\">This is the type of post that you\u2019ll find on their feed:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee337b elementor-widget elementor-widget-image\" data-id=\"8ee337b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"489\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/B2B_social_meida_post.png.webp\" class=\"attachment-large size-large wp-image-14193\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/B2B_social_meida_post.png.webp 820w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/B2B_social_meida_post.png-300x183.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/B2B_social_meida_post.png-768x469.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f2410 elementor-widget elementor-widget-text-editor\" data-id=\"80f2410\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">This photo and its caption is something that Instagram users can relate to. It doesn\u2019t always have to be about your business, but think of something that your followers can relate with and find value in.<\/p><p class=\"custom_p_tag\">For example, if you\u2019re an insurance company offering insurance to businesses, your target audience would benefit from posts about entrepreneurship, industry trends, or productivity tips.<\/p><p class=\"custom_p_tag\">As for B2C companies, these are the top-ranked social media channels in terms of effectiveness in 2016, according to the\u00a0<a href=\"https:\/\/www.socialmediaexaminer.com\/new-research-reveals-paid-social-media-effectiveness\/\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d8c70 elementor-widget elementor-widget-image\" data-id=\"55d8c70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"551\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sd-b2c-social-platforms.png.webp\" class=\"attachment-full size-full wp-image-14194\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sd-b2c-social-platforms.png.webp 570w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sd-b2c-social-platforms.png-300x290.webp 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d6089 elementor-widget elementor-widget-text-editor\" data-id=\"37d6089\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Facebook dominates the B2C industry, followed by Youtube, Twitter, and Instagram.<\/p><p class=\"custom_p_tag\">Again, these averages are a good starting point, but the key is to\u00a0<strong>know your audience<\/strong>\u00a0and where they spend their time in.<\/p><p class=\"custom_p_tag\">If you\u2019d like to know more what type of audience is suitable for major social media channels, you can\u00a0<a href=\"https:\/\/keap.com\/business-success-blog\/marketing\/social-media\/how-to-choose-social-media-that-fits-your-small-business\" target=\"_blank\" rel=\"noopener\">check out this article<\/a>.<\/p><p class=\"custom_p_tag\">&#8212;<\/p><p class=\"custom_p_tag\">As we\u2019ve discussed throughout the article, the best way to come up with your digital marketing budget is to know your company\u2019s financial standing, your goals for digital marketing, and the best channels and strategies for achieving your goals.<\/p><p class=\"custom_p_tag\">If you need more help with your digital marketing budget or deciding which strategies to focus on, Marketing Ignite is available for a FREE consultation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e15bc elementor-widget elementor-widget-spacer\" data-id=\"96e15bc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I\u2019d like to think that by now, most companies know how crucial digital marketing is for growth. And if you\u2019re here reading this, it means that you\u2019re already convinced of the power of digital marketing to boost your business.<\/p>\n","protected":false},"author":4,"featured_media":14482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-14162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"lang":"en","translations":{"en":14162},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/comments?post=14162"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media\/14482"}],"wp:attachment":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media?parent=14162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/categories?post=14162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/tags?post=14162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}