{"id":14207,"date":"2025-06-09T08:07:08","date_gmt":"2025-06-09T08:07:08","guid":{"rendered":"https:\/\/www.marketingignite.com\/?p=14207"},"modified":"2025-08-04T10:18:07","modified_gmt":"2025-08-04T10:18:07","slug":"top-10-reasons-to-hire-a-google-adwords-agency-to-manage-your-campaigns","status":"publish","type":"post","link":"https:\/\/www.marketingignite.com\/top-10-reasons-to-hire-a-google-adwords-agency-to-manage-your-campaigns\/","title":{"rendered":"Top 10 Reasons to Hire a Google Ads Agency (formerly Adwords) to Manage Your Campaigns"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14207\" class=\"elementor elementor-14207\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3238949 e-flex e-con-boxed e-con e-parent\" data-id=\"3238949\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ea0911 e-con-full e-flex e-con e-child\" data-id=\"1ea0911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2634d75 elementor-widget elementor-widget-heading\" data-id=\"2634d75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn Effective Digital Marketing Strategies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c91c7 elementor-widget elementor-widget-heading\" data-id=\"19c91c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">and Ignite Your Knowledge to the Next Level!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abae7ac e-flex e-con-boxed e-con e-parent\" data-id=\"abae7ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc26e40 e-con-full e-flex e-con e-child\" data-id=\"dc26e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af0c12 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"5af0c12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2024\" height=\"1300\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new1.png.webp\" class=\"attachment-full size-full wp-image-14209\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new1.png.webp 2024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new1.png-300x193.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new1.png-1024x658.webp 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new1.png-768x493.webp 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new1.png-1536x987.webp 1536w\" sizes=\"(max-width: 2024px) 100vw, 2024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a7b818 e-flex e-con-boxed e-con e-parent\" data-id=\"6a7b818\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-625acea e-con-full e-flex e-con e-child\" data-id=\"625acea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32eae60 elementor-widget elementor-widget-heading\" data-id=\"32eae60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top 10 Reasons to Hire a Google Ads Agency (formerly Adwords) to Manage Your Campaigns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8435 elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"dde8435\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Johan-image1-copy-573x540-1-300x283.png\" alt=\"Picture of Posted By: Johan Hedin\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\">\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPosted By: Johan Hedin\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83afa70 e-flex e-con-boxed e-con e-parent\" data-id=\"83afa70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd47277 e-con-full e-flex e-con e-child\" data-id=\"fd47277\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3485f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b3485f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Imagine sitting in your office on a fine Monday morning, sipping your coffee and feeling great about yourself. It\u2019s just 10 o\u2019clock in the morning, but already you\u2019ve got 3 phone calls from qualified leads. All this from your Google Ads campaign!<\/p>\n<p class=\"custom_p_tag\">And you didn\u2019t even have to break a sweat. Six months ago, you decided to hire a Google AdWords agency. Now, you\u2019re getting a steady stream of inquiries and getting more clients on board while you still have time to exercise and live like a decent human being.<\/p>\n<p class=\"custom_p_tag\">Sounds like a dream? It doesn\u2019t have to be!<\/p>\n<p class=\"\">I\u2019m Johan Hedin, the CEO of Marketing Ignite. I\u2019m an entrepreneur myself, and if there\u2019s one thing I know,\u00a0<strong>entrepreneurs are self-learners<\/strong>. We consume self-help and DIY books like cereals. We learn and act quickly.<\/p>\n<p class=\"custom_p_tag\">But one area where you don\u2019t want to act so rashly is\u00a0<strong>paid advertising<\/strong>. Implementing and maintaining a successful campaign is a lot like cooking. You\u2019ve seen tons of instructional cooking videos, but when it\u2019s your turn to do it, you suddenly find out that you don\u2019t know how to tell when a fish is cooked.<\/p>\n<p class=\"custom_p_tag\">If you\u2019ve been wondering\u00a0<strong>why hire an AdWords agency<\/strong>\u00a0if you can do it on your own, we can summarize the answer into three main points:<\/p>\n\n<ul>\n \t<li><p>You\u2019ll save money.<\/p><\/li>\n \t<li><p>You\u2019ll save time.<\/p><\/li>\n \t<li><p>You\u2019ll have a more successful campaign.<\/p><\/li>\n<\/ul>\n<p class=\"\">What this means is you\u2019ll\u00a0<strong>make more money in a shorter period.<\/strong><\/p>\n<p class=\"\">Let me break down the advantages of hiring an AdWords agency and hopefully show you why this is one area in your business that is best handled by experts:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e504f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e504f5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5feb2c elementor-widget elementor-widget-heading\" data-id=\"f5feb2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Hiring a Google Ads agency will save your time.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5637f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5637f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e80aa elementor-widget elementor-widget-text-editor\" data-id=\"36e80aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">For entrepreneurs, time is money. Wasted time is wasted money.<\/p><p class=\"custom_p_tag\">One of the biggest benefits of hiring an AdWords agency is not having to waste your time trying to learn all the smallest details from researching keywords to setting up a good landing page.<\/p><p class=\"custom_p_tag\">Think about it this way:<\/p><p class=\"custom_p_tag\">If you choose to learn and do everything yourself, in one to two years you can be an expert through trial and errors. Only then can you start seeing significant results in your campaign.<\/p><p class=\"custom_p_tag\">But if you hire an agency, you\u2019re going to have\u00a0<strong>grown your business exponentially in just one year.<\/strong>\u00a0Take the case of one of our clients for example:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966a876 elementor-widget elementor-widget-image\" data-id=\"966a876\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1838\" height=\"478\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new2.png\" class=\"attachment-full size-full wp-image-14213\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new2.png 1838w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new2-300x78.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new2-1024x266.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new2-768x200.png 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new2-1536x399.png 1536w\" sizes=\"(max-width: 1838px) 100vw, 1838px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b283b elementor-widget elementor-widget-text-editor\" data-id=\"36b283b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"content-one\">In one year, our client\u2019s visitors grew from around 11,000 to 32,000. They got a\u00a0<strong>443.2% conversion increase<\/strong>\u00a0with an\u00a0<strong>average conversion rate of 6.11%<\/strong>. Our client enjoyed a total of\u00a0<strong>54,899 conversions<\/strong>\u00a0in one year. You can see\u00a0<a href=\"https:\/\/www.marketingignite.com\/case-studies\/#page\" target=\"_blank\" rel=\"noopener noreferrer\">more case studies here.<\/a><\/p><p class=\"custom_p_tag\">As shown in this case study, if you manage to find a good PPC agency, you\u2019ll see exponential growth while still having time to manage other parts of your business.<\/p><p class=\"custom_p_tag\">If you\u2019re currently managing your Google Ads campaign, here\u2019s a point to consider:<\/p><p class=\"custom_p_tag\">Your AdWords campaign is just one part of your business. While you\u2019re spending all this time trying to figure out what went wrong with your campaign or how to interpret the metrics,\u00a0<strong>the rest of your business suffers<\/strong>. Your customer service suffers, your client acquisition suffers, all because you\u2019re spending way too much time on something that can easily be outsourced.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e61f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33e61f7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc2c6c elementor-widget elementor-widget-heading\" data-id=\"2dc2c6c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Get expert help in planning your marketing strategy.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdffc5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4fdffc5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1b73e elementor-widget elementor-widget-text-editor\" data-id=\"cc1b73e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Google AdWords is more than buying clicks to your website. To craft an effective campaign, you have to plan according to\u00a0<strong>your industry and your goals<\/strong>.<\/p><p class=\"custom_p_tag\">For example, let\u2019s say Bryan is in the real estate industry. He wants to sell a condo unit in New York City. He naturally wants to make the sale as soon as possible, so each of the ad copy he creates pushes for the sale.<\/p><p class=\"custom_p_tag\">But as professional real estate marketers will tell you, that\u2019s hardly an appropriate strategy. Since it\u2019s a big purchase, people would have to trust Bryan first before they make a deal. Forming trust is a matter of forming a relationship. And Bryan can do that by sending first-time visitors to a blog post or free e-book something that won\u2019t require the visitor to spend a dollar.<\/p><p class=\"custom_p_tag\">From there, Bryan can keep in touch by emails or inviting the visitor for a quick call.<\/p><p class=\"custom_p_tag\"><strong>The ad doesn\u2019t always have to push a sale.<\/strong><\/p><p class=\"custom_p_tag\">When you hire a Google AdWords expert, you\u2019ll get top-notch advice on a proper plan of attack suitable for your industry and specific needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc380bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cc380bf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a136c elementor-widget elementor-widget-heading\" data-id=\"37a136c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Target the best keywords.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1105344 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1105344\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efebd4 elementor-widget elementor-widget-text-editor\" data-id=\"2efebd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The best keywords for your campaign aren\u2019t just those with high search volumes. They also need to have the best\u00a0<strong>keyword match and search intent<\/strong>.<\/p><p class=\"custom_p_tag\">Disruptive Advertising\u00a0<a href=\"http:\/\/blog.ispionage.com\/wasting-ppc-budget-wrong-keywords.html\" target=\"_blank\" rel=\"noopener noreferrer\">audited<\/a>\u00a0more than 2,000 AdWords accounts over a two-year period. As shown in\u00a0<a href=\"http:\/\/blog.ispionage.com\/wasting-ppc-budget-wrong-keywords.html\" target=\"_blank\" rel=\"noopener noreferrer\">audited<\/a>, they found that\u00a0<strong>61% of ad spend were wasted on keywords that never converted:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb40ffe elementor-widget elementor-widget-image\" data-id=\"cb40ffe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new3.png\" class=\"attachment-full size-full wp-image-14217\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new3.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new3-300x155.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new3-768x396.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f833723 elementor-widget elementor-widget-text-editor\" data-id=\"f833723\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"content-one\">What\u2019s worse is the relationship between wasted ad spend and cost-per-conversion.<\/p><p class=\"custom_p_tag\">They found that\u00a0<strong>every 10% increase in wasted ad spend leads to a 44-72% increase in your cost-per-conversion<\/strong>.<\/p><p class=\"custom_p_tag\">So if your cost-per-conversion is currently at $14.00, and your wasted ad spend due to targeting wrong keywords goes from 30% to 40%, your new cost-per-conversion would be around $20.16 to $24.08.<\/p><p class=\"custom_p_tag\">Targeting the wrong keywords is a sure way to flush thousands of dollars down the drain every month, and this can be prevented if you\u2019ll hire an AdWords management agency that knows what it\u2019s doing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958b065 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"958b065\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ae2c4 elementor-widget elementor-widget-heading\" data-id=\"d9ae2c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Campaign settings are hard to crack.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c04ad9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1c04ad9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d492b elementor-widget elementor-widget-text-editor\" data-id=\"c0d492b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Your\u00a0<a href=\"https:\/\/www.marketingignite.com\/how-to-use-google-ads-to-generate-more-leads-and-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">campaign settings and structure<\/a>\u00a0play a big role in making sure that your ads will make you money.<\/p><p class=\"custom_p_tag\">In the words of\u00a0<a href=\"https:\/\/www.ppcrainmakers.com\/ppc-management\/google-adwords-expert-why-is-google-adwords-so-hard-to-use\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alex Fender<\/a>, a PPC expert, \u201cdo not spend $1 with Adwords PPC if you did not have an expert first set up your campaigns\u201d.<\/p><p class=\"custom_p_tag\">You got to make sure that every tiny detail from the initial settings, keywords (bids, landing pages, matching, Quality Score), demographic targeting, and the tracking has been set up properly and passed the Quality Control Inspection, adheres to Adwords Best Practices, and matches your business strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e68eff9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e68eff9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f951e7 elementor-widget elementor-widget-heading\" data-id=\"5f951e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Writing an effective ad copy is hard.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c02b2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"29c02b2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7dab08 elementor-widget elementor-widget-text-editor\" data-id=\"b7dab08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">When we meet someone new, it usually takes a few seconds for our brains to decide if we like this person or not. The first words that come out of their mouths play a huge role in this decision.<\/p><p class=\"custom_p_tag\">If they share too little, it can bore us or intrigue us. If they share too much, it can wear us out or overwhelm us.<\/p><p class=\"custom_p_tag\">These first few sentences or chances of interaction are like the copy of your Google text ad. In just a few sentences, you have to entice the viewers to click on your ad. You have to convince them that you\u2019ve got what they want and you can\u00a0<strong>help make their lives better<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229b216 elementor-widget elementor-widget-image\" data-id=\"229b216\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new4.png\" class=\"attachment-full size-full wp-image-14221\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new4.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new4-300x150.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new4-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf958a elementor-widget elementor-widget-text-editor\" data-id=\"1cf958a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"content-one\">With too much at stake, you don\u2019t want your copy to be lackluster. You want it to shine, stand out, and be clear enough. You want each word to cause the viewer to click. Remember:\u00a0<strong>the best ads have the best copy<\/strong>.<\/p><p class=\"custom_p_tag\">Seasoned copywriters charge anywhere from\u00a0<strong>$100 to $250 per ad<\/strong>. So if you\u2019ve got 10 ads to write, it can quickly exceed your budget.<\/p><p class=\"custom_p_tag\">PPC agencies often have in-house copywriters that have extensive experience in writing great ads. They know what kinds of headlines get the most clicks, what to include in the descriptions to get the best results, or what the best performing CTAs are.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ca439 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69ca439\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d4c90 elementor-widget elementor-widget-heading\" data-id=\"a7d4c90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. An agency will build a high-converting landing page for you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14edd7b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"14edd7b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d33ae elementor-widget elementor-widget-text-editor\" data-id=\"d4d33ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">If ad copy controls your click-through rate, your\u00a0<strong>landing page controls your conversion rate\u00a0<\/strong>.<\/p><p class=\"custom_p_tag\"><a href=\"https:\/\/www.inc.com\/hollis-thomases\/8-things-wrong-with-your-google-adwords-campaign.html\" target=\"_blank\" rel=\"noopener noreferrer\">Hollis Thomases<\/a>, the CEO of Web Ad.vantage, lists sending all your Google AdWords traffic to your homepage as one of the worst things you can do for your campaign.<\/p><p class=\"custom_p_tag\">The thing is, when Google ad clickers land on your homepage, they\u2019re overwhelmed with all the different things they can explore. They can see links to your \u2018About\u2019 page, blog posts, and different products and services. When all they want to see is the product or service that you were advertising on your Google ad.<\/p><p class=\"custom_p_tag\">So\u00a0<strong>stop sending people to your homepage<\/strong>\u00a0and make a dedicated landing page instead.<\/p><p class=\"custom_p_tag\">There are many elements that make up a good landing page. Here are some:<\/p><ul class=\"business\"><li class=\"behind \" data-rocket-lazy-bg-75f3b17e-f1ac-453f-a3a5-c8cb2a91b391=\"loaded\">An engaging headline that matches your ad\u2019s headline closely<\/li><li class=\"behind \" data-rocket-lazy-bg-75f3b17e-f1ac-453f-a3a5-c8cb2a91b391=\"loaded\">An informative tagline<\/li><li class=\"behind \" data-rocket-lazy-bg-75f3b17e-f1ac-453f-a3a5-c8cb2a91b391=\"loaded\">A clear call-to-action<\/li><li class=\"behind \" data-rocket-lazy-bg-75f3b17e-f1ac-453f-a3a5-c8cb2a91b391=\"loaded\">Some way of capturing leads<\/li><li class=\"behind \" data-rocket-lazy-bg-75f3b17e-f1ac-453f-a3a5-c8cb2a91b391=\"loaded\">Trust symbols (testimonials, customer badges, certifications, etc.)<\/li><li class=\"behind \" data-rocket-lazy-bg-75f3b17e-f1ac-453f-a3a5-c8cb2a91b391=\"loaded\">A list of benefits<\/li><li class=\"behind \" data-rocket-lazy-bg-75f3b17e-f1ac-453f-a3a5-c8cb2a91b391=\"loaded\">An appealing image or video<\/li><\/ul><p class=\"custom_p_tag\">Hootsuite has a great landing page. Here\u2019s their Google ad:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d46ea5 elementor-widget elementor-widget-image\" data-id=\"9d46ea5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"92\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/hootsuite-ad.png\" class=\"attachment-full size-full wp-image-14228\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/hootsuite-ad.png 596w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/hootsuite-ad-300x46.png 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14d5d6 elementor-widget elementor-widget-text-editor\" data-id=\"b14d5d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>And here\u2019s the matching landing page:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445fd97 elementor-widget elementor-widget-image\" data-id=\"445fd97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1331\" height=\"535\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/hootsuite-landing-page.png\" class=\"attachment-full size-full wp-image-14229\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/hootsuite-landing-page.png 1331w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/hootsuite-landing-page-300x121.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/hootsuite-landing-page-1024x412.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/hootsuite-landing-page-768x309.png 768w\" sizes=\"(max-width: 1331px) 100vw, 1331px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96851b elementor-widget elementor-widget-text-editor\" data-id=\"c96851b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"content-one\">This landing page works great because it matches the ad\u2019s headline, mentions the keywords \u201csocial\u201d and \u201cschedule,\u201d lists the benefits of their services, and uses a contrasting CTA button.<\/p><p class=\"custom_p_tag\">There\u2019s a lot that goes into building a high-quality landing page, and it can quickly consume too much time and resources. The best AdWords management agency can build you a landing page that matches your ad and converts well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae60b1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0ae60b1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d75cb elementor-widget elementor-widget-heading\" data-id=\"d2d75cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. It\u2019s hard to keep track of click fraud.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f2f93 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47f2f93\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018aea5 elementor-widget elementor-widget-text-editor\" data-id=\"018aea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Not all clicks are made equal. Some of them are simply frauds. In fact,\u00a0<a href=\"http:\/\/blog.pixalate.com\/desktop-ad-click-fraud-rising-stats-data-2017\" target=\"_blank\" rel=\"noopener noreferrer\">in 2017<\/a>, about 1 in 5 desktop clicks on adverts were fraudulent.<\/p><p class=\"custom_p_tag\">What are click frauds? To put it simply, click frauds are\u00a0<strong>invalid clicks<\/strong>\u00a0made in an attempt to increase an advertiser\u2019s costs.<\/p><p class=\"custom_p_tag\">But who will do such a thing? Who would waste time clicking ads to sabotage you?<\/p><p class=\"custom_p_tag\">A lot, actually. Most of them are your\u00a0<strong>competitors<\/strong>\u00a0who\u2019ll benefit from depleting your PPC budget.<\/p><p class=\"custom_p_tag\">If you\u2019re using network display ads, click frauds can also come from\u00a0<strong>webmasters<\/strong>\u00a0who can make more money the more clicks your ads on their websites get.<\/p><p class=\"custom_p_tag\">There are also\u00a0<strong>fraud rings<\/strong>\u00a0that gain billions of revenues in generating fake clicks and views. An example is the huge fraud ring named \u201c<a href=\"https:\/\/ppcprotect.com\/what-is-click-fraud\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Methbot Operation<\/a>\u201d. This is a Russian criminal group that, according to White Ops, were making $3-$5 million per day from generating fraudulent clicks and views. To prevent click fraud from draining your budget, you have to first identify if you\u2019re suffering from click frauds, and then exercise some\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/08\/17\/click-fraud\" target=\"_blank\" rel=\"noopener noreferrer\">prevention measures<\/a>\u00a0to make sure it doesn\u2019t happen again.<\/p><p class=\"custom_p_tag\">The best AdWords agency should be able to prevent and detect click frauds to maximize your budget and ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3089c3b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3089c3b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5eabb elementor-widget elementor-widget-heading\" data-id=\"3b5eabb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Track your results the right way.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64cfc8d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"64cfc8d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eff8bf elementor-widget elementor-widget-text-editor\" data-id=\"4eff8bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Not measuring your ROI is guaranteed to lose you money.\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/243314\" target=\"_blank\" rel=\"noopener noreferrer\">As Eric<\/a>\u00a0Siu of Single Grain puts it,<\/p><p class=\"custom_p_tag\">\u201cTracking the conversions that enter your sales funnel from an AdWords click and go on to become paying customers will show you how to focus your ad spend in the future, which campaigns should be ramped up and which ad groups or keywords should be dropped entirely.\u201d<\/p><p class=\"custom_p_tag\">Problems in conversion tracking often stem from improper installation of conversion tracking, tracking the wrong metrics, double counting, and more.<\/p><p class=\"custom_p_tag\">Misinterpretation of metrics is also a cause of confusion. It takes a trained eye to interpret the data you\u2019ll get after running your campaign for some time. Take a look at this example:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27aeddd elementor-widget elementor-widget-image\" data-id=\"27aeddd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1042\" height=\"160\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new5.png\" class=\"attachment-full size-full wp-image-14230\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new5.png 1042w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new5-300x46.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new5-1024x157.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new5-768x118.png 768w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d726e5 elementor-widget elementor-widget-text-editor\" data-id=\"3d726e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"content-one\">This screenshot shows there were zero conversions in the past 30 days. This is hard to believe even in the most horrible ads. A total beginner may misinterpret this as a problem with the ad copy or some other elements of the campaign, but this is likely a case of improper installation of conversion tracking.<\/p><p class=\"custom_p_tag\">Here\u2019s another example. Let\u2019s say you\u2019re in the travel industry, and your average cost per click (CPC) is $3. Most beginners would celebrate and consider this quite low, but, as shown in this\u00a0<a href=\"https:\/\/www.lyfemarketing.com\/blog\/make-money-with-google-adwords\/\" target=\"_blank\" rel=\"noopener noreferrer\">infographic<\/a>\u00a0by WordStream, you\u2019ll see that the average CPC in the travel industry is $1.53, and you\u2019re actually paying too much:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fe249 elementor-widget elementor-widget-image\" data-id=\"a2fe249\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"599\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new6.png\" class=\"attachment-full size-full wp-image-14234\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new6.png 607w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new6-300x296.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6202eeb elementor-widget elementor-widget-text-editor\" data-id=\"6202eeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>There are tons of things to consider in tracking your results and interpreting your metrics. In most cases, you\u2019d need an extra pair of trained eyes to interpret the data, identify trends, and make suggestions for improvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5240c90 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5240c90\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cdfd1 elementor-widget elementor-widget-heading\" data-id=\"e9cdfd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. You won\u2019t have to buy your own tools and waste time fiddling with them.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea4008 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fea4008\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc0430 elementor-widget elementor-widget-text-editor\" data-id=\"6fc0430\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">If you want an AdWords campaign that\u2019s set up for success, you\u2019d need the right tools. And these tools aren\u2019t cheap. Here\u2019s a rundown of some of the most recommended tools by PPC experts, what they are for, and their costs:<\/p><p class=\"custom_p_tag\"><a href=\"https:\/\/www.ispionage.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">iSpionage<\/a>\u00a0\u2013 shows you your competitors\u2019 effective keywords, ad budget, and ad copy. Pricing starts at $59 per month.<\/p><p class=\"custom_p_tag\"><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMrush<\/a>\u00a0\u2013 this tool shows you your top competitors for the keywords you plan to target on Google or Bing. You can also see their ad copy and what other keywords your competitors are targeting. Pricing starts at $69.95 per month.<\/p><p class=\"custom_p_tag\"><a href=\"https:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Unbounce<\/a>\u00a0\u2013 lets you create effective landing pages easily. Pricing starts at $49 per month.<\/p><p class=\"custom_p_tag\">As your business grows, and so does your PPC campaign, you\u2019ll need more advanced features and tools to keep up. You\u2019ll probably need a Google Ads management tool to centralize everything in one software. Over time, the costs will pile up, and soon you\u2019ll have a bunch of tool-related expenses that far exceed what you could be paying an AdWords agency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cd52e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e3cd52e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995dc62 elementor-widget elementor-widget-heading\" data-id=\"995dc62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. An agency keeps track of changing Google Ads trends.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52e9385 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52e9385\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5b847 elementor-widget elementor-widget-text-editor\" data-id=\"0e5b847\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Last on this list is another big benefit of hiring an AdWords agency. Google is known in the digital marketing industry as a giant that often changes its minds. It often introduces big changes to its algorithm and other functions that have huge impacts on Google Ads campaigns.<\/p><p class=\"custom_p_tag\">A recent example is how local search ads can now be displayed on Google Maps. And not just on the side of the map but directly on it. Here\u2019s an example:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b864c0a elementor-widget elementor-widget-image\" data-id=\"b864c0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new7.jpg\" class=\"attachment-full size-full wp-image-14235\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new7.jpg 800w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new7-300x214.jpg 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/new7-768x547.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee27b2a elementor-widget elementor-widget-text-editor\" data-id=\"ee27b2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">The icon of Walgreens can be seen on the map, and when you click on it, you\u2019ll be taken to the company\u2019s profile with in-store promotions. This is big news for local businesses as\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/05\/24\/google-mobile-first\" target=\"_blank\" rel=\"noopener noreferrer\">data shows\u00a0<\/a>that people visit 1.5 billion destinations based on their Google searches.<\/p>\n<p class=\"\">Another huge change is the new responsive display ads. To create a responsive display ad, you simply have to upload your assets (headlines, descriptions, logos, and images), and Google will automatically come up with ads to be displayed on the Google Display Network.<\/p>\n<p class=\"\">This new ad type offers two main benefits:<\/p>\n\n<ul>\n \t<li><p class=\"\">It creates optimized ads using a machine learning model which determines the \u201c<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6363750?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">optimal combination of assets for each ad slot\u00a0<\/a>\u201d based on predictions from your performance history.<\/p><\/li>\n \t<li><p class=\"\">It helps you reach more since it automatically adjusts its format to fit any available ad space. For example, it can be a side banner on one site and a text ad on another.<\/p><\/li>\n<\/ul>\n<p class=\"\">To maximize your Google Ads campaign, you have to stay on top of trends and changes that Google introduces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1459bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b1459bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5f88d elementor-widget elementor-widget-heading\" data-id=\"da5f88d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Hire an AdWords Agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-643a881 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"643a881\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e4d30 elementor-widget elementor-widget-text-editor\" data-id=\"b9e4d30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">You can also use this list as a guide on what to look for in an AdWords agency when you\u2019re ready to hire one. Do they have experience in your industry? Do they have the right tools? Do they know the latest and the best when it comes to Google Ads?<\/p><p class=\"custom_p_tag\">If you want to know how to find the best agency for you, we created a guide on how to find the best digital marketing agency for your business. You can check it out\u00a0<a href=\"https:\/\/www.marketingignite.com\/how-to-find-the-best-digital-marketing-agency-the-ultimate-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">here\u00a0<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8718bf6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8718bf6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb33983 elementor-widget elementor-widget-heading\" data-id=\"cb33983\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to Jumpstart Your Google Ads Campaign?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06df89c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"06df89c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1378149 elementor-widget elementor-widget-text-editor\" data-id=\"1378149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Many businesses that want to expand or are struggling with their sales are using Google Ads to get more sales than they ever had before. But to do this right the first time, it\u2019s best to steer clear from the DIY route and get expert help.<\/p><p class=\"custom_p_tag\">Marketing Ignite has been around for nearly two decades, helping companies reach their targets and generate more sales each month through proven techniques and industry expertise. If you\u2019d like to learn more about us, our processes, and how we can help you, contact us today to schedule your FREE, no-strings-attached Strategy Session.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7204a9f elementor-widget elementor-widget-spacer\" data-id=\"7204a9f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imagine sitting in your office on a fine Monday morning, sipping your coffee and feeling great about yourself.<\/p>\n","protected":false},"author":4,"featured_media":14490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-14207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"lang":"en","translations":{"en":14207},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/comments?post=14207"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media\/14490"}],"wp:attachment":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media?parent=14207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/categories?post=14207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/tags?post=14207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}