{"id":14273,"date":"2025-06-10T11:33:22","date_gmt":"2025-06-10T11:33:22","guid":{"rendered":"https:\/\/www.marketingignite.com\/?p=14273"},"modified":"2025-08-04T10:20:23","modified_gmt":"2025-08-04T10:20:23","slug":"how-to-use-google-ads-to-generate-more-leads-and-sales","status":"publish","type":"post","link":"https:\/\/www.marketingignite.com\/how-to-use-google-ads-to-generate-more-leads-and-sales\/","title":{"rendered":"How to Use Google Ads to Generate More Leads and Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14273\" class=\"elementor elementor-14273\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3238949 e-flex e-con-boxed e-con e-parent\" data-id=\"3238949\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ea0911 e-con-full e-flex e-con e-child\" data-id=\"1ea0911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2634d75 elementor-widget elementor-widget-heading\" data-id=\"2634d75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn Effective Digital Marketing Strategies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c91c7 elementor-widget elementor-widget-heading\" data-id=\"19c91c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">and Ignite Your Knowledge to the Next Level!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abae7ac e-flex e-con-boxed e-con e-parent\" data-id=\"abae7ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc26e40 e-con-full e-flex e-con e-child\" data-id=\"dc26e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af0c12 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"5af0c12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/resized.jpg.webp\" class=\"attachment-full size-full wp-image-14275\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/resized.jpg.webp 1920w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/resized.jpg-300x169.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/resized.jpg-1024x576.webp 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/resized.jpg-768x432.webp 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/resized.jpg-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a7b818 e-flex e-con-boxed e-con e-parent\" data-id=\"6a7b818\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-625acea e-con-full e-flex e-con e-child\" data-id=\"625acea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32eae60 elementor-widget elementor-widget-heading\" data-id=\"32eae60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Use Google Ads to Generate More Leads and Sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8435 elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"dde8435\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Johan-image1-copy-573x540-1-300x283.png\" alt=\"Picture of Posted By: Johan Hedin\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\">\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPosted By: Johan Hedin\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83afa70 e-flex e-con-boxed e-con e-parent\" data-id=\"83afa70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd47277 e-con-full e-flex e-con e-child\" data-id=\"fd47277\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3485f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b3485f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Have you ever heard of Quench? It\u2019s a Philadelphia-based company that produces eco-friendly bottleless water coolers. Pretty cool right?<\/p><p class=\"custom_p_tag\">But their product is not the only interesting thing about them. In 2009, they decided to try Google AdWords (now Google Ads) and within two years, they experienced phenomenal success:<\/p><ul class=\"business\"><li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Revenue growth of 100%<\/p><\/li><li><p>Grew from 15 local markets to 35 of the top US markets<\/p><\/li><li><p>Increase of 75% in employee base<\/p><\/li><li><p>Majority of Quench\u2019s sales are now generated online<\/p><\/li><\/ul><p class=\"custom_p_tag\">That\u2019s the kind of result that you can get for your own business if you use Google Ads correctly.<\/p><p class=\"custom_p_tag\">When used properly, Google Ads can give you\u00a0<strong class=\"specal_strong\">more leads and sales<\/strong>\u00a0than you\u2019ve ever seen. But the key phrase here is \u201cwhen used properly\u201d.<\/p><p class=\"custom_p_tag\">In this blog post, I\u2019m going to share six powerful tips to start getting high-quality leads and more sales from Google Ads.<\/p><p class=\"custom_p_tag\">Are you ready? Let\u2019s fire away!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c5da8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27c5da8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473d465 elementor-widget elementor-widget-heading\" data-id=\"473d465\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Google Ads?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697e175 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"697e175\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c98b79 elementor-widget elementor-widget-text-editor\" data-id=\"8c98b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Before anything else, I want to make sure that you know what a Google ad looks like.<\/p><p class=\"custom_p_tag\">Let\u2019s look at examples.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a180e0 elementor-widget elementor-widget-image\" data-id=\"0a180e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"677\" height=\"593\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/examples_of_google_ads.png.webp\" class=\"attachment-full size-full wp-image-14276\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/examples_of_google_ads.png.webp 677w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/examples_of_google_ads.png-300x263.webp 300w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e80aa elementor-widget elementor-widget-text-editor\" data-id=\"36e80aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Each of the boxed items is an example of Google Ads. They appear on top (and at the bottom) of the search results with the little \u201cAd\u201d label right below the headline.<\/p><p class=\"custom_p_tag\">If there are around 3.5 billion Google searches per day (amuse yourself with this\u00a0<a href=\"http:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">live Google search counter<\/a>), you can easily see why Google Ads has enormous potential to boost your business.<\/p><p class=\"custom_p_tag\">I\u2019m not going to discuss the intricacies of Google Ads\u2019 algorithm and how it works; if you\u2019re interested, check out WordStream\u2019s\u00a0<a href=\"https:\/\/www.wordstream.com\/articles\/what-is-google-adwords\" target=\"_blank\" rel=\"noopener noreferrer\">infographic<\/a>.<\/p><p class=\"custom_p_tag\">I want to focus on action you can take to get the best results from your Google Ads campaign, which leads us to the meat of the discussion:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc8f6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7bc8f6b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8686cf5 elementor-widget elementor-widget-heading\" data-id=\"8686cf5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Powerful Tips to Start Getting High-Quality Leads and Sales from Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bda645 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bda645\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a94e68 elementor-widget elementor-widget-text-editor\" data-id=\"8a94e68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">1. Your Google Ads account structure needs to be squeaky clean.<\/strong><\/p>\n<p class=\"custom_p_tag\">This is the most important thing.<\/p>\n<p class=\"custom_p_tag\">Your results can only be as good as your account structure. This is because the account structure lets you control how, when and where your ads are triggered.<\/p>\n<p class=\"custom_p_tag\">A properly-structured Google Ads account will help you<\/p>\n\n<ul class=\"business\">\n \t<li><p>Gain\u00a0<strong class=\"specal_strong\">better quality scores<\/strong>, which in turn will lead to lower prices and better ad positions.<p><\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Make sure that your ads are triggered by searches relevant to your audience.<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Stay on top of your results for\u00a0<strong class=\"specal_strong\">proper evaluation and optimization<\/strong>. If the account is messy, you will not understand the reasons for your results, and you can pretty much forget about optimization.<\/li>\n<\/ul>\n<p class=\"custom_p_tag\">So a messy account structure leads to a failed Google Ads campaign.<\/p>\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Parts of a Google Ads account<\/strong><\/p>\n<p class=\"custom_p_tag\">Let\u2019s make sure you have a clear idea of the components of a Google Ads account:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa0b2b elementor-widget elementor-widget-image\" data-id=\"cfa0b2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1190\" height=\"1530\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google-ads-account-structure-3.png.webp\" class=\"attachment-full size-full wp-image-14277\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google-ads-account-structure-3.png.webp 1190w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google-ads-account-structure-3.png-233x300.webp 233w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google-ads-account-structure-3.png-796x1024.webp 796w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google-ads-account-structure-3.png-768x987.webp 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc1b73e elementor-widget elementor-widget-text-editor\" data-id=\"cc1b73e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">As you can see, you can have many campaigns under one account, and you can have many ad groups within the campaigns.<\/p><p class=\"custom_p_tag\">The ad groups consist of ads that are triggered by the keywords.<\/p><p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">How to create a well-structured Google Ads structure<\/strong><\/p><p class=\"custom_p_tag\">Structuring your Google Ads account is much like constructing a building.<\/p><p class=\"custom_p_tag\">You first need to lay a solid foundation upon which the rest of the structure will stand.<\/p><p class=\"custom_p_tag\">In Google Ads, this is the\u00a0<strong class=\"specal_strong\">campaign<\/strong>.<\/p><p class=\"custom_p_tag\">Each campaign should have ONE goal, which is what you want to accomplish through advertising.<\/p><p class=\"custom_p_tag\">What\u2019s your advertising goal? Do you want to get calls from potential clients? Then a\u00a0<strong class=\"specal_strong\">call-only campaign<\/strong>\u00a0is the right campaign type.<\/p><p class=\"custom_p_tag\">If you want to build brand awareness for a new product\/service, you may want a\u00a0<strong class=\"specal_strong\">display campaign<\/strong>.<\/p><p class=\"custom_p_tag\">If you\u2019re looking to re-engage past site visitors or customers, a\u00a0<strong class=\"specal_strong\">remarketing campaign<\/strong>\u00a0campaign is what you need.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6521996 elementor-widget elementor-widget-image\" data-id=\"6521996\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/johan-hedin-google-adwords-account-structure.png\" class=\"attachment-full size-full wp-image-14278\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/johan-hedin-google-adwords-account-structure.png 608w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/johan-hedin-google-adwords-account-structure-300x253.png 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3779a elementor-widget elementor-widget-text-editor\" data-id=\"5c3779a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Only after you\u2019ve decided on your advertising goal can you configure your campaign settings:<\/p>\n\n<ul class=\"business\">\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Language Targeting \u2013 You can specify the language of your target customers<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Location Targeting<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Bid Strategy \u2013 Automatic vs. Manual<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Budget<\/li>\n<\/ul>\n<p class=\"custom_p_tag\">Setting your Google Ads budget is a topic worthy of its own blog post altogether, so if you need to learn more\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/09\/14\/adwords-budget-guide\" target=\"_blank\" rel=\"noopener noreferrer\">check out this guide.<\/a>.<\/p>\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Next: The ad groups<\/strong><\/p>\n<p class=\"custom_p_tag\">As illustrated above, the ad group consists of ads and keywords. Ad groups control the keyword-ad association, are organized by themes, and overall create the structure within the campaign.<\/p>\n<p class=\"custom_p_tag\">Ad groups are like the walls and posts of a building\u2014they provide structure.<\/p>\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">How many ad groups should there be in a campaign?<\/strong><\/p>\n<p class=\"custom_p_tag\">The quick answer here is 7-10 ad groups per campaign.<\/p>\n<p class=\"custom_p_tag\">You should also limit your keywords per ad group to a maximum of 20, and the ads to two to three per ad group.<\/p>\n<p class=\"custom_p_tag\">Following these ratios will keep your account manageable.<\/p>\n<p class=\"custom_p_tag\">REMEMBER: Coming up with a solid account structure takes careful planning. Take your time; don\u2019t rush!<\/p>\n<p class=\"custom_p_tag\">Let\u2019s now discuss a very important part of structuring your account:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5aa8c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a5aa8c5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cda8c8 elementor-widget elementor-widget-heading\" data-id=\"4cda8c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Use the right keywords.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4375f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d4375f0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b9081 elementor-widget elementor-widget-text-editor\" data-id=\"a2b9081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Not all keywords are made equal. Some are effective when you want to educate and others when you want to drive sales.<\/p>\n<p class=\"custom_p_tag\">There are two main types of keywords when we look at it through the lens of the buyers\u2019 journey:<\/p>\n\n<ul class=\"business\">\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Low-intent keywords<p><\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>High-intent keywords<p><\/li>\n<\/ul>\n<p class=\"custom_p_tag\">These keywords are found on the opposite ends of the buyer\u2019s journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d423db2 elementor-widget elementor-widget-image\" data-id=\"d423db2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"630\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/buyers-journey-keyword-intent-4.png\" class=\"attachment-full size-full wp-image-14288\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/buyers-journey-keyword-intent-4.png 1214w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/buyers-journey-keyword-intent-4-300x156.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/buyers-journey-keyword-intent-4-1024x531.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/buyers-journey-keyword-intent-4-768x399.png 768w\" sizes=\"(max-width: 1214px) 100vw, 1214px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018aea5 elementor-widget elementor-widget-text-editor\" data-id=\"018aea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong class=\"specal_strong style=\">Low-intent keywords<\/strong>. As you can see above, low-intent keywords are used in the awareness and discovery stages, where people are just starting to explore their problems and possible solutions.<\/p>\n<p class=\"custom_p_tag\">For example, if Ana wanted to buy a home but didn\u2019t know the first thing about mortgage loans, she\u2019d type \u201cmortgage loans.\u201d She\u2019s not yet ready to buy; she\u2019s just trying to understand what mortgage loans are and if she really needs one.<\/p>\n<p class=\"custom_p_tag\">She might also type:<\/p>\n\n<ul class=\"business\">\n \t<li><p>What are mortgage loans?<\/p><\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Who are mortgage loans for?<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Pros and cons of mortgage loans<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>How to get mortgage loans<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Mortgage company \u201cA\u201d reviews<\/li>\n<\/ul>\n<p class=\"custom_p_tag\">If you target your Google Ads to keywords like these, do you think you\u2019ll reach people who are ready to hop on a call and close a deal?<\/p>\n<p class=\"custom_p_tag\">People who use low-intent keywords are only interested in learning, and that\u2019s why these keywords are best used in blog posts or other content pieces that aim to\u00a0<strong class=\"specal_strong\">educate potential leads<\/strong>.<\/p>\n<p class=\"custom_p_tag\">For example, you can write a blog post around the keyword phrase \u201cwhat are mortgage loans?\u201d to serve as the\u00a0<strong class=\"specal_strong\">initial contact<\/strong>\u00a0with your potential lead. Blog posts are a great way to make yourself known and to establish some form of trust before visitors are even ready to buy from you.<\/p>\n<p class=\"custom_p_tag\">If you want to target people who are ready to take out their wallet, you need to target this type of keyword:<\/p>\n<p class=\"custom_p_tag\"><strong class=\"specal_strong\">High-intent keywords<\/strong>\u00a0Once Ana gets to know more about mortgage loans and becomes convinced that she needs one, she\u2019ll go to the purchasing stage where she\u2019s ready to sign a deal with the right company.<\/p>\n<p class=\"custom_p_tag\">High-intent keywords are used for people who have decided to actually buy the solution, or at least to initiate contact with a solution provider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc5fb7 elementor-widget elementor-widget-image\" data-id=\"4cc5fb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/targeting-high-intent-keywords-wordstream-quote.png\" class=\"attachment-full size-full wp-image-14294\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/targeting-high-intent-keywords-wordstream-quote.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/targeting-high-intent-keywords-wordstream-quote-300x150.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/targeting-high-intent-keywords-wordstream-quote-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-037eda3 elementor-widget elementor-widget-text-editor\" data-id=\"037eda3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">These are examples of high-intent keywords:<\/p>\n\n<ul class=\"business\">\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Mortgage loan providers<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Low interest mortgage loans in New York<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Where to get mortgage loans<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Mortgage loans New York<\/li>\n<\/ul>\n<p class=\"custom_p_tag\">Let\u2019s have a different set of examples. If Adam wants to get a haircut, these will be the low- and high-intent keywords that he\u2019ll most likely use in his purchasing journey:<\/p>\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Low-intent keywords<\/strong><\/p>\n\n<ul class=\"business\">\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Trendy haircut for men 2018<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Haircut for square-faced men<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Men\u2019s haircut to look more professional<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Celebrity men haircut 2018<\/li>\n<\/ul>\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">High-intent keywords<\/strong><\/p>\n\n<ul class=\"business\">\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Men\u2019s haircut salon New York<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Cheap men\u2019s haircut New York<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Men\u2019s salon near me<\/li>\n \t<li class=\"behind\" data-rocket-lazy-bg-22758ac4-82c3-4c8b-ae54-b56633d52994=\"loaded\"><p>Salon for Mohawk hairstyle New York<\/li>\n<\/ul>\n<p class=\"custom_p_tag\">As these examples show, the low-intent keywords are used to learn more about a problem and solution while high-intent keywords are used when people are ready to buy.<\/p>\n<p class=\"custom_p_tag\">It goes without saying that you should always use high-intent keywords in your Google Ads because you don\u2019t want to spend money to attract people who aren\u2019t ready to buy yet.<\/p>\n<p class=\"custom_p_tag\">That\u2019s exactly how a lot of companies are flushing money down the drain!<\/p>\n<p class=\"custom_p_tag\">Let\u2019s now move on to how to actually find keywords:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e072519 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e072519\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7976f3 elementor-widget elementor-widget-heading\" data-id=\"e7976f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Use the right keyword research tools.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0b478 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d0b478\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec14e8d elementor-widget elementor-widget-text-editor\" data-id=\"ec14e8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">There are both free and paid keyword research tools on the market, and I\u2019m going to give some recommendations for both.<\/p><p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Google Keyword Planner: Free Keyword Research Tool<\/strong><\/p><p class=\"custom_p_tag\">If you\u2019re just starting out in building a keyword list, Google\u2019s Keyword Planner is a great free tool to start with.<\/p><p class=\"custom_p_tag\">This tool gives many useful metrics that you can use to assess a keyword\u2019s strength for your campaign.<\/p><p class=\"custom_p_tag\">First, head over to\u00a0<a href=\"https:\/\/ads.google.com\/aw\/keywordplanner\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Keyword Planner\u00a0<\/a>\u00a0You should see two options:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027de95 elementor-widget elementor-widget-image\" data-id=\"027de95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"214\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-keyword-planner.png\" class=\"attachment-full size-full wp-image-14302\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-keyword-planner.png 831w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-keyword-planner-300x77.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-keyword-planner-768x198.png 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7974765 elementor-widget elementor-widget-text-editor\" data-id=\"7974765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Click \u201cFind new keywords,\u201d and you\u2019ll be taken to a form where you can enter a keyword that is related to your business.<\/p><p class=\"custom_p_tag\">For example, if you\u2019re an emergency plumber in New Jersey, you can enter \u201cemergency plumber New Jersey\u201d and click \u201cGet Started\u201d:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5adf0 elementor-widget elementor-widget-image\" data-id=\"ae5adf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"256\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-keyword-planner-2.png\" class=\"attachment-full size-full wp-image-14303\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-keyword-planner-2.png 840w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-keyword-planner-2-300x91.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-keyword-planner-2-768x234.png 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3355eb elementor-widget elementor-widget-text-editor\" data-id=\"c3355eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You will then be taken to the results where you\u2019ll see tons of related keywords and their metrics:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76a3fee elementor-widget elementor-widget-image\" data-id=\"76a3fee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"499\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example-5.png.webp\" class=\"attachment-full size-full wp-image-14304\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example-5.png.webp 947w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example-5.png-300x158.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example-5.png-768x405.webp 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99000c4 elementor-widget elementor-widget-text-editor\" data-id=\"99000c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">You can set the location, language, and search network on the toolbar at the top.<\/p>\n<p class=\"custom_p_tag\">In the tabulated results, you\u2019ll see each keyword\u2019s average monthly search, the level of competition (influenced by the number of companies bidding for that keyword), the ad impression share, and the low and high range for the top of page bids.<\/p>\n<p class=\"custom_p_tag\">You need to look for keywords with:<\/p>\n\n<ul class=\"business\">\n \t<li><p>A decent level of monthly searches<\/p><\/li>\n \t<li><p>Low level of competition<\/p><\/li>\n \t<li><p>Bid ranges that fit your budget<\/p><\/li>\n<\/ul>\n<p class=\"custom_p_tag\">Keyword Planner is a great tool, but the fact that it is free makes it a favourite among your competitors.<\/p>\n<p class=\"custom_p_tag\">And if you want to find keywords that your competitors aren\u2019t privy to, you might need to use paid keyword research tools.<\/p>\n<p class=\"custom_p_tag\">Some of the best paid keyword research tools are:<\/p>\n\n<ul class=\"business\">\n \t<li><p>SEMRush (from $99.95\/month)<\/p><\/li>\n \t<li><p>Ahrefs (from $99\/month, has a 7-day trial for $7)<\/p><\/li>\n \t<li><p>LongTailPro (from $25\/month, has a 7-day free trial)<\/p><\/li>\n<\/ul>\n<p class=\"custom_p_tag\">For a thorough discussion of the best keyword research tools in 2018, check out Brian Dean\u2019s list of\u00a0<a href=\"https:\/\/backlinko.com\/keyword-research-tools\" target=\"_blank\" rel=\"noopener noreferrer\">15 best keyword research tools.<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c908a53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c908a53\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0530c8f elementor-widget elementor-widget-heading\" data-id=\"0530c8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Use \u201cKeyword Matching Options\u201d to control your keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92650db elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92650db\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a55413d elementor-widget elementor-widget-text-editor\" data-id=\"a55413d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Google Ads have four separate types of keyword-matching options to control the keywords that will trigger your ads. It\u2019s very crucial to understand how these work in order to get the most out of your Ads campaigns.<\/p><p class=\"custom_p_tag\">These four matching options are<\/p><p class=\"custom_p_tag\">a. Broad match<\/p><p class=\"custom_p_tag\">b. Broad match modifiers<\/p><p class=\"custom_p_tag\">c. Phrase match<\/p><p class=\"custom_p_tag\">d. Exact match<\/p><p class=\"custom_p_tag\">This is the least desirable option because with this option your ad will trigger all sorts of irrelevant keywords. From experience it results in low quality scores and wasted clicks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-823de1a elementor-widget elementor-widget-text-editor\" data-id=\"823de1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Broad Match Modifiers:<\/strong><\/p><p class=\"custom_p_tag\">This is a much better option than broad match which allows you to control your keywords a lot better and is actually our preferred option in maximizing leads and sales. If you use a keyword phrase like +red +widgets, your ads will not trigger when someone searches for widgets.<\/p><p class=\"custom_p_tag\">Instead, the ads will trigger when the user has included the word \u201cred\u201d and \u201cwidget\u201d inside the phrase.<\/p><p class=\"custom_p_tag\">Therefore your ad will trigger for \u201cred widgets for sale\u201d, \u201caffordable red widgets\u201d \u201cI want to buy widgets that are red\u201d and so on. The words red widgets do not have to show up right beside each other.<\/p><p class=\"custom_p_tag\">The good news with broad match modifiers is that your ads will trigger for lots of long tail and targeted keyword phrases, which will allow you to generate a lot of targeted search traffic, both related to the phrase, and the exact match.<\/p><p class=\"custom_p_tag\">However, you still need to add in so called \u201cnegative keywords\u201d because your ads will sometimes be triggered for irrelevant queries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b1595 elementor-widget elementor-widget-text-editor\" data-id=\"e2b1595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Phrase match:<\/strong><\/p><p class=\"custom_p_tag\">This option has a tighter control compared to broad match modifiers. With phrase match, your ad will trigger when the user types in the exact phrase, but it will also trigger if there are words prior or after the main phrase. For example, if your phrase is \u201cred widgets\u201d, your ad will trigger for \u201cred widgets\u201d but it will also trigger for \u201caffordable red widgets\u201d and \u201cred widgets for sale\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41c6f2d elementor-widget elementor-widget-text-editor\" data-id=\"41c6f2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Exact match:<\/strong><\/p><p class=\"custom_p_tag\">This option has an even tighter control compared to phrase match, which means your ads will only trigger when the exact keyword phrase is entered.<\/p><p class=\"custom_p_tag\">If you want to learn more about the way each of these options works in detail, make sure to check out this page https:\/\/support.google.com\/google-ads\/answer\/7478529?hl=en&amp;ref_topic=3122868.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d21480 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d21480\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be72a4f elementor-widget elementor-widget-heading\" data-id=\"be72a4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. To maximize leads and sales from Google Ads, you need to have a dedicated landing page for each ad group.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a60ade elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a60ade\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2284e elementor-widget elementor-widget-text-editor\" data-id=\"3c2284e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">This is the secret sauce that many advertisers seem to be overlooking.<\/p><p class=\"custom_p_tag\">Since each ad group will have an individual set of keywords and audience in mind, each of your ad groups should have a dedicated landing page.<\/p><p class=\"custom_p_tag\">This will lead to tighter\u00a0<strong class=\"specal_strong\">message matching<\/strong>\u00a0and an overall\u00a0<strong class=\"specal_strong\">more targeted funnel<\/strong>.<\/p><p class=\"custom_p_tag\">For example, say your Ad Group A uses the seed keyword \u201cmen\u2019s haircut New York\u201d while Ad Group B has the seed keyword \u201cmen\u2019s haircut Las Vegas.\u201d<\/p><p class=\"custom_p_tag\">Message matching means that you want your landing page to reflect exactly what you promised in your ad copy.<\/p><p class=\"custom_p_tag\">So if you\u2019re promising a voucher for men\u2019s haircut in New York,\u00a0<strong class=\"specal_strong\">that exact offer and exact location should be reflected in your landing page.<\/strong><\/p><p class=\"custom_p_tag\">Not all companies do this, but then again, that\u2019s what separates the best from the rest.<\/p><p class=\"custom_p_tag\">You can\u2019t do it if you\u2019re going to use the same landing page for both Ad Group A and B.<\/p><p class=\"custom_p_tag\">So, resource-consuming as it may be, more often than not you\u2019ll need\u00a0<strong class=\"specal_strong\">one specific landing page for each ad group<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300e1ad elementor-widget elementor-widget-image\" data-id=\"300e1ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/landing-page-google-ads-instapage-quote.png.webp\" class=\"attachment-full size-full wp-image-14305\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/landing-page-google-ads-instapage-quote.png.webp 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/landing-page-google-ads-instapage-quote.png-300x150.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/landing-page-google-ads-instapage-quote.png-768x384.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d40cd28 elementor-widget elementor-widget-text-editor\" data-id=\"d40cd28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Now I also want to touch on what a proper Google Ads landing page looks like.<\/p>\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Parts of an excellent Google Ads landing page<\/strong><\/p>\n<p class=\"custom_p_tag\">Here\u2019s a short list of what your Google Ads landing pages should have:<\/p>\n\n<ul class=\"business\">\n \t<li><p>A headline that matches the message of your ad\u2019s headline and catches people\u2019s attention.<\/p><\/li>\n \t<li><p>A tagline that supports or expounds on the headline.<\/p><\/li>\n \t<li><p>Engaging copy that features both the features and benefits of your product or service.<\/p><\/li>\n \t<li><p>A clear, easy-to-see call to action.<\/p><\/li>\n \t<li><p>Trust builders like testimonials, customer badges, secure payment icons, etc.<\/p><\/li>\n \t<li><p>Media elements like images or videos that demonstrate the use of a product\/service or make an emotional appeal.<\/p><\/li>\n \t<li><p>An optimized lead capture form.<p><\/li>\n<\/ul>\n<p class=\"custom_p_tag\">As I mentioned before, it\u2019s really important that your landing pages match your ad copy.<\/p>\n<p class=\"custom_p_tag\">If you\u2019re promising a free mortgage calculation in your paid ads, then that\u2019s the first thing visitors should see on your landing page\u2014not a blog post about the benefits of a mortgage, not an e-book about how to apply for a mortgage loan\u2014but a free mortgage calculation.<\/p>\n<p class=\"custom_p_tag\">Let\u2019s look at some examples.<\/p>\n<p class=\"custom_p_tag\">Say I need a real estate agent in California. I go to Google and search for \u201creal estate agent California.\u201d I see a bunch of ads come up:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4496f0 elementor-widget elementor-widget-image\" data-id=\"d4496f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"414\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example.png.webp\" class=\"attachment-full size-full wp-image-14306\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example.png.webp 656w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example.png-300x189.webp 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-953a3d2 elementor-widget elementor-widget-text-editor\" data-id=\"953a3d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I click on the boxed ad because it promises that it will help me find a real estate agent in California for free. And quick! Once I click on it, I land on this page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb3c082 elementor-widget elementor-widget-image\" data-id=\"bb3c082\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"503\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sample-landing-page-of-google-ads.png\" class=\"attachment-full size-full wp-image-14307\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sample-landing-page-of-google-ads.png 619w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sample-landing-page-of-google-ads-300x244.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431eb67 elementor-widget elementor-widget-text-editor\" data-id=\"431eb67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Let\u2019s analyze the elements of this landing page.<\/p>\n\n<ul class=\"business\">\n \t<li><p>In my opinion, the headline is not good enough because it\u00a0<strong class=\"specal_strong\">doesn\u2019t match the message<\/strong>\u00a0of the ad, which states that it will help me to find a real estate agent in California \u2013 in two minutes<\/p><\/li>\n \t<li><p>The way the heading is phrased is also a bit\u00a0<strong class=\"specal_strong\">vague<\/strong>, and the tagline is not helpful at all.<\/li>\n \t<li>It could have worked just fine if the CTA button were within the header where people can quickly see it without scrolling down, but that\u2019s not the case here<\/p><\/li>\n \t<li><p>Also, the testimonials at the bottom\u00a0<strong class=\"specal_strong\">aren\u2019t from people in California<\/strong>\u00a0but in other states. That doesn\u2019t do anything for me in terms of building trust that these guys can really find me a good agent in California. They could have found agents in other states, but what about in California?<\/p><\/li>\n \t<li><p>Lastly, the landing page contains buttons at the top which are really\u00a0<strong class=\"specal_strong\">nothing but escape routes<\/strong>. If you\u2019re going to spend money on ads, why would you want to give people ways to escape from you?<\/p><\/li>\n<\/ul>\n<p class=\"custom_p_tag\">This is where the\u00a0<strong class=\"specal_strong\">1:1 ratio rule<\/strong>\u00a0comes in. For every conversion goal, you should have only one call to action. If you want people to find real estate agents using your site, there is no need to include a link to your Professionals page.<\/p>\n<p class=\"custom_p_tag\">Now let\u2019s look at another ad:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0aa78 elementor-widget elementor-widget-image\" data-id=\"6e0aa78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"110\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example-4.png.webp\" class=\"attachment-full size-full wp-image-14308\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example-4.png.webp 619w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_example-4.png-300x53.webp 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70076d6 elementor-widget elementor-widget-text-editor\" data-id=\"70076d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This ad promises a top-rated, expert-referred agent, so I click on it, and this is where it leads me:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2ea0d elementor-widget elementor-widget-image\" data-id=\"df2ea0d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"646\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sample-landing-page-of-google-ads-6.png.webp\" class=\"attachment-full size-full wp-image-14309\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sample-landing-page-of-google-ads-6.png.webp 1112w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sample-landing-page-of-google-ads-6.png-300x174.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sample-landing-page-of-google-ads-6.png-1024x595.webp 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/sample-landing-page-of-google-ads-6.png-768x446.webp 768w\" sizes=\"(max-width: 1112px) 100vw, 1112px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f84ccc4 elementor-widget elementor-widget-text-editor\" data-id=\"f84ccc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Now this is what an ideal landing page looks like.<\/p>\n\n<ul>\n \t<li><p>There are\u00a0<strong class=\"specal_strong\">no other buttons or links<\/strong>\u00a0aside from the CTA button, which contrasts and stands out well from the rest of the page. It\u2019s also placed in the heading so that people will easily see it.<\/p><\/li>\n \t<li><p><strong class=\"specal_strong\">Theheading is also clear and on-point<\/strong>\u00a0as it tells me that I can find local real estate agents here.<\/p><\/li>\n \t<li><p>The statistical figure below works well in telling me that they can be trusted.<\/p><\/li>\n<\/ul>\n<p class=\"custom_p_tag\">Do you now have a clear idea of what a great landing page looks like? There is a lot more that goes into creating a terrific landing page, and if you want to learn more, this is a great place to start:\u00a0<a href=\"https:\/\/blog.wishpond.com\/post\/79170755642\/21-ways-how-to-create-landing-page-google-adword\" target=\"_blank\" rel=\"noopener noreferrer\">21 Ways: How to Create Landing Page\/Google AdWord Combos That Convert.<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4367c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a4367c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2612fa4 elementor-widget elementor-widget-heading\" data-id=\"2612fa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. A\/B test the ad copy (and many elements of the landing page).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1770b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a1770b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a41ff36 elementor-widget elementor-widget-text-editor\" data-id=\"a41ff36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The bread and butter of any marketer, traditional or digital is\u00a0<strong class=\"specal_strong\">A\/B test or split testing<\/strong>.<\/p><p class=\"custom_p_tag\">A\/B tests are experiments that allow us to see if a certain element is working or not and is an important part of discovering the ads that drive the most leads and sales.<\/p><p class=\"custom_p_tag\">For Google Ads, the elements of the ad are limited to\u00a0<strong class=\"specal_strong\">copy (which is comprised of the headline and description) and extensions.<\/strong><\/p><p class=\"custom_p_tag\">In the image below, the box labelled with #1 is the headline, #2 is the description, and #3 is the extension. You can test these elements to see which ones bring in the best click-through rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5741a71 elementor-widget elementor-widget-image\" data-id=\"5741a71\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"191\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_parts.png.webp\" class=\"attachment-full size-full wp-image-14310\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_parts.png.webp 627w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_ads_parts.png-300x91.webp 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-039a416 elementor-widget elementor-widget-text-editor\" data-id=\"039a416\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">To A\/B test<\/strong><\/p>\n\n<ol>\n \t<li><p>Run your first version of Google Ads for a certain period; seven to ten days is usually enough.<\/p><\/li>\n \t<li><p>Then change the element that you want to test (e.g., headline) and keep the rest of the elements the same. This is the second version of your ad. It\u2019s really important that the only element you change is the one that you want to test. Keep the budget and other aspects of the ad the same.<\/p><\/li>\n \t<li><p>Run the second version of the ad for the same period that you ran the first version.<\/p><\/li>\n \t<li><p>Compare the results.<\/p><\/li>\n<\/ol>\n<p class=\"custom_p_tag\">This is basically the same process that you\u2019ll follow when A\/B testing elements of your landing page, too.<\/p>\n<p class=\"custom_p_tag\">In your landing page, the most important things you need to test are the headline, CTA, image, video, and trust symbols.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4018044 elementor-widget elementor-widget-text-editor\" data-id=\"4018044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Now It\u2019s Your Turn<\/strong><\/p><p class=\"custom_p_tag\">And those are six proven techniques to make sure that your Google Ads campaign will get you high-quality leads and more sales.<\/p><p class=\"custom_p_tag\">I hope you now have a clearer idea of how you can maximize your campaigns and make a money-machine advertising channel.<\/p><p class=\"custom_p_tag\">Do you have any questions at all? Leave a comment below; I\u2019d be glad to help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e15bc elementor-widget elementor-widget-spacer\" data-id=\"96e15bc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever heard of Quench? It\u2019s a Philadelphia-based company that produces eco-friendly bottleless water coolers. Pretty cool right? But their product is not the only interesting thing about them. In 2009, they decided to try Google<\/p>\n","protected":false},"author":4,"featured_media":14449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-14273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"lang":"en","translations":{"en":14273},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/comments?post=14273"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media\/14449"}],"wp:attachment":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media?parent=14273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/categories?post=14273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/tags?post=14273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}