{"id":14329,"date":"2025-06-10T11:33:53","date_gmt":"2025-06-10T11:33:53","guid":{"rendered":"https:\/\/www.marketingignite.com\/?p=14329"},"modified":"2025-08-04T10:43:37","modified_gmt":"2025-08-04T10:43:37","slug":"how-to-find-the-best-digital-marketing-agency-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/www.marketingignite.com\/how-to-find-the-best-digital-marketing-agency-the-ultimate-guide\/","title":{"rendered":"How to Find the Best Digital Marketing Agency: The Ultimate Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14329\" class=\"elementor elementor-14329\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3238949 e-flex e-con-boxed e-con e-parent\" data-id=\"3238949\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ea0911 e-con-full e-flex e-con e-child\" data-id=\"1ea0911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2634d75 elementor-widget elementor-widget-heading\" data-id=\"2634d75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn Effective Digital Marketing Strategies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c91c7 elementor-widget elementor-widget-heading\" data-id=\"19c91c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">and Ignite Your Knowledge to the Next Level!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abae7ac e-flex e-con-boxed e-con e-parent\" data-id=\"abae7ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc26e40 e-con-full e-flex e-con e-child\" data-id=\"dc26e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af0c12 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"5af0c12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/How-to-find-the-best-digital-marketing-agency-1.jpg.webp\" class=\"attachment-full size-full wp-image-14331\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/How-to-find-the-best-digital-marketing-agency-1.jpg.webp 1920w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/How-to-find-the-best-digital-marketing-agency-1.jpg-300x169.webp 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/How-to-find-the-best-digital-marketing-agency-1.jpg-1024x576.webp 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/How-to-find-the-best-digital-marketing-agency-1.jpg-768x432.webp 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/How-to-find-the-best-digital-marketing-agency-1.jpg-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a7b818 e-flex e-con-boxed e-con e-parent\" data-id=\"6a7b818\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-625acea e-con-full e-flex e-con e-child\" data-id=\"625acea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32eae60 elementor-widget elementor-widget-heading\" data-id=\"32eae60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Find the Best Digital Marketing Agency: The Ultimate Guide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8435 elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"dde8435\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Johan-image1-copy-573x540-1-300x283.png\" alt=\"Picture of Posted By: Johan Hedin\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\">\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPosted By: Johan Hedin\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83afa70 e-flex e-con-boxed e-con e-parent\" data-id=\"83afa70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd47277 e-con-full e-flex e-con e-child\" data-id=\"fd47277\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3485f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b3485f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">But how do you find\u00a0<strong>the best?<\/strong><\/p><p class=\"custom_p_tag\">A simple Google search of \u201cbest digital marketing agency\u201d will give you an endless list of results, all of which are claiming to be \u201cNumber One\u201d\u2026 so that\u2019s not going to fly.<\/p><p class=\"custom_p_tag\">If you\u2019re not careful, you might end up with a \u201cdigital marketing guru\u201d who drains your bank account with no results to show for it.<\/p><p class=\"custom_p_tag\">Knowing\u00a0<strong>how to find the best digital marketing agency\u00a0<\/strong>for your business is no easy feat, so I\u2019ve decided to create this guide to help you out.<\/p><p class=\"custom_p_tag\">Before we move forward, let me give a breakdown of this guide\u2019s flow.<\/p><p class=\"custom_p_tag\">The process of looking for the best digital marketing agency is divided into three phases:<\/p><ol><li><p><a href=\"https:\/\/www.marketingignite.com\/how-to-find-the-best-digital-marketing-agency-the-ultimate-guide\/#link-1\" target=\"_blank\" rel=\"noopener\">The Initial Phase: Before Contacting the Agency<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.marketingignite.com\/how-to-find-the-best-digital-marketing-agency-the-ultimate-guide\/#link-2\" target=\"_blank\" rel=\"noopener\">The Second Phase: Getting to Know the Agency<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.marketingignite.com\/how-to-find-the-best-digital-marketing-agency-the-ultimate-guide\/#link-3\" target=\"_blank\" rel=\"noopener\">The Final Phase: Before Signing the Contract<\/a><\/p><\/li><\/ol><p class=\"custom_p_tag\">Each phase contains tips on what to look for in a digital marketing agency.<\/p><p class=\"custom_p_tag\">Make sure that you go through each of these phases, so that you are fully equipped in your agency-hunting adventure.<\/p><p>Take your time. Be patient. Be as picky with your digital marketing agency as you would be with your in-house employees.<\/p><p>Because after all, you\u2019re\u00a0<strong>investing<\/strong>\u00a0into the future of your business.<\/p><p>Okay, are you ready?<\/p><p>Let\u2019s begin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d1e2b elementor-widget elementor-widget-image\" data-id=\"a6d1e2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1522\" height=\"546\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1st-phase-of-looking-for-the-best-digital-marketing-agency.png\" class=\"attachment-full size-full wp-image-14332\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1st-phase-of-looking-for-the-best-digital-marketing-agency.png 1522w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1st-phase-of-looking-for-the-best-digital-marketing-agency-300x108.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1st-phase-of-looking-for-the-best-digital-marketing-agency-1024x367.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1st-phase-of-looking-for-the-best-digital-marketing-agency-768x276.png 768w\" sizes=\"(max-width: 1522px) 100vw, 1522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8b083 elementor-widget elementor-widget-text-editor\" data-id=\"4b8b083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The first phase of your search should be done before contacting any agency.<\/p><p class=\"custom_p_tag\">Imagine the hassle of taking a call with an agency, talking a few things out, only to find out later that this agency has a ton of poor reviews all over the Internet.<\/p><p class=\"custom_p_tag\">So do your due diligence\u00a0<strong>Research.<\/strong><\/p><p class=\"custom_p_tag\">When you get referrals from colleagues, or you have heard of a \u201creally good\u201d digital marketing agency, these are the first things you have to consider before you even initiate a conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c5da8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27c5da8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473d465 elementor-widget elementor-widget-heading\" data-id=\"473d465\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Don\u2019t fall for the cheapest provider<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697e175 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"697e175\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c98b79 elementor-widget elementor-widget-text-editor\" data-id=\"8c98b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">You know the saying, \u201cYou get what you pay for\u201d?<\/p><p class=\"custom_p_tag\">It\u2019s true for most things, and it\u2019s particularly true when it comes to digital marketing agencies.<\/p><p class=\"custom_p_tag\">Here\u2019s the thing:<\/p><p class=\"custom_p_tag\">Every guy who ever took a basic course on SEO and digital marketing can claim that he\u2019s an expert, but the fact is that\u00a0<strong>expertise in this industry takes time.<\/strong><\/p><p class=\"custom_p_tag\">Personally, I have been involved in digital marketing since 1998, and let me tell you this:<\/p><p class=\"custom_p_tag\">I\u2019ve had many clients complain of an \u201cSEO guru\u201d that charged low rates but\u00a0<strong>produced no real results.<\/strong><\/p><p class=\"custom_p_tag\">This is a reality if you want to know how to find the best digital marketing agency:<\/p><p class=\"custom_p_tag\">You\u2019re going to have to work with a reasonable budget.<\/p><p class=\"custom_p_tag\">Don\u2019t expect to get quality services for $10 an hour!<\/p><p class=\"custom_p_tag\">Companies that offer such low rates probably don\u2019t have the expertise you need, won\u2019t prioritize your business, and will most likely resort to \u201cblack hat\u201d SEO strategies to get fast results that won\u2019t last.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a81f6 elementor-widget elementor-widget-text-editor\" data-id=\"c3a81f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong>Ask yourself:<\/strong><\/p><p class=\"custom_p_tag\"><em>What do I want to get out of my marketing campaign? How much more traffic and leads\/sales am I looking for to take my company to the next level? And how much am I willing to spend to get there?<\/em><\/p><p class=\"custom_p_tag\">Treat your digital marketing campaigns as<strong>\u00a0investments.<\/strong><\/p><p class=\"custom_p_tag\">Even if you save money by using cheap services, it\u2019s going to cost you more in the long run.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc8f6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7bc8f6b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8686cf5 elementor-widget elementor-widget-heading\" data-id=\"8686cf5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Don\u2019t fall for any \u201creputable\u201d digital marketing agencies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bda645 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bda645\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a94e68 elementor-widget elementor-widget-text-editor\" data-id=\"8a94e68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">In the digital marketing industry, a number of reputable companies operate in a so-called\u00a0<strong>burn-and-churn system.<\/strong><\/p><p class=\"custom_p_tag\">Basically, their goal is to get as many clients as possible by offering cheap services and lofty promises like \u201cWe guarantee #1 ranking in Google\u201d. But once you sign up, you\u2019ll find that their services are\u00a0<strong>very poor.<\/strong><\/p><p class=\"custom_p_tag\">The bottom line is they<strong>\u00a0just don\u2019t care about results.<\/strong>\u00a0They just want to get as many clients as possible to keep the cash flowing.<\/p><p class=\"custom_p_tag\">Many of these companies even have an impressive office and staff, which is proof that not every \u201creputable\u201d digital marketing agency will give you amazing results.<\/p><p class=\"custom_p_tag\">Just like the usual relationship advice,<strong>\u00a0don\u2019t fall for the looks!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5aa8c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a5aa8c5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cda8c8 elementor-widget elementor-widget-heading\" data-id=\"4cda8c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Run an online background check on them<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4375f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d4375f0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b9081 elementor-widget elementor-widget-text-editor\" data-id=\"a2b9081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Rather than basing it on their office and badges on their website, it\u2019s better to run a thorough online background check on them.<\/p>\n<p class=\"custom_p_tag\">Make sure to check the company\u2019s legitimacy, business permit, track record, any complaints, legal status, and even their net worth if you can.<\/p>\n<p class=\"custom_p_tag\">A simple search of the company\u2019s name on\u00a0<strong>Google<\/strong>\u00a0should give you plenty to start with.<\/p>\n<p class=\"custom_p_tag\">You can do a Google search using these key phrases:<\/p>\n\n<ol type=\"a\">\n \t<li><p>\u201ccompany name reviews\u201d<\/p><\/li>\n \t<li><p>\u201ccompany name scam\u201d<\/p><\/li>\n \t<li><p>\u201ccompany name rip off report\u201d<\/p><\/li>\n<\/ol>\n<p class=\"custom_p_tag\">Check their\u00a0<strong>LinkedIn account<\/strong>\u00a0and browse their activities, connections, past works, and so on.<\/p>\n<p class=\"custom_p_tag\">Another website you can use is\u00a0<a href=\"https:\/\/www.ripoffreport.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RipoffReport.com<\/a>. You can search for a company or individual, and it will give you a list of complaints filed against these entities \u2013 if there are any.<\/p>\n<p class=\"custom_p_tag\">You should also find out the name of the CEO and check out his\/her profile.\u00a0<strong>Be very thorough\u00a0<\/strong>in this, as many seemingly innocent business people out there are actually hiding skeletons in their closet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e072519 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e072519\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7976f3 elementor-widget elementor-widget-heading\" data-id=\"e7976f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Look for reviews from real clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0b478 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d0b478\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec14e8d elementor-widget elementor-widget-text-editor\" data-id=\"ec14e8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">You can spot\u00a0<strong>real client reviews<\/strong>\u00a0in so many places, the first place being Google.<\/p><p class=\"custom_p_tag\">Simply Google the company name and look at the right side of your browser to see the number of reviews they have and the general quality of them.<\/p><p class=\"custom_p_tag\">Here\u2019s an example of Marketing Ignite\u2019s reviews:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-027de95 elementor-widget elementor-widget-image\" data-id=\"027de95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"633\" height=\"386\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Marketing-Ignite-Google-review.png\" class=\"attachment-full size-full wp-image-14333\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Marketing-Ignite-Google-review.png 633w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Marketing-Ignite-Google-review-300x183.png 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7974765 elementor-widget elementor-widget-text-editor\" data-id=\"7974765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">You can also check out\u00a0<a href=\"https:\/\/www.glassdoor.co.in\/index.htm\" target=\"_blank\" rel=\"noopener noreferrer\">GlassDoor.com<\/a>\u00a0for employee reviews of the company.<\/p><p class=\"custom_p_tag\">Real reviews from real employees are a good way to gauge the company\u2019s internal processes and communication.<\/p><p class=\"custom_p_tag\">Believe it or not, the\u00a0<strong>internal atmosphere and efficiency<\/strong>\u00a0of the company will affect your campaign\u2019s success.<\/p><p class=\"custom_p_tag\">Give points to agencies with happy employees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c908a53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c908a53\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0530c8f elementor-widget elementor-widget-heading\" data-id=\"0530c8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Go for an agency with Google Adwords Certification<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92650db elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92650db\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a55413d elementor-widget elementor-widget-text-editor\" data-id=\"a55413d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">If a company is Google Adwords certified, that\u2019s a pretty good indicator that they know what they\u2019re doing and they can produce results for your Adwords campaign. But beware, there are agencies that display the Google Partner badge, but are not truly certified. To find out, simply click on the Google Partner logo on their website. It will then take you to a page that is hosted on Google\u2019s server.<\/p><p class=\"custom_p_tag\">Here is a Google Certification:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fcb072 elementor-widget elementor-widget-image\" data-id=\"5fcb072\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"349\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-Adwords-Certification.png\" class=\"attachment-full size-full wp-image-14334\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-Adwords-Certification.png 633w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Google-Adwords-Certification-300x165.png 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-823de1a elementor-widget elementor-widget-text-editor\" data-id=\"823de1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Please note the url is hosted on Google\u00a0<a href=\"https:\/\/google.com\/partners\/agency?id=3530286004\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/google.com\/partners\/agency?id=3530286004<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d21480 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d21480\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be72a4f elementor-widget elementor-widget-heading\" data-id=\"be72a4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Stay away from agencies that promise \u201c#1 Google Ranking\u201d\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a60ade elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a60ade\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2284e elementor-widget elementor-widget-text-editor\" data-id=\"3c2284e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Here\u2019s the deal about Google ranking.<\/p>\n<p class=\"custom_p_tag\"><strong><em>It can never be \u201cguaranteed\u201d.<\/em><\/strong><\/p>\n<p class=\"custom_p_tag\">No one really knows for sure if a page will rank high \u2013 you can only apply\u00a0<strong>SEO techniques<\/strong>\u00a0to increase your chances of doing so.<\/p>\n<p class=\"custom_p_tag\">So no SEO company on the planet can guarantee you a #1 Google ranking.<\/p>\n<p class=\"custom_p_tag\">If you see some companies claiming that they can get you to rank first in Google, they will most likely use these shady practices:<\/p>\n\n<ol type=\"a\">\n \t<li><p>They will pick\u00a0<strong>easy-to that you would rank for anyway \u2013 even without their help.<\/strong><\/p><\/li>\n \t<li><p>They count the rankings in Bing and Yahoo\u00a0<strong>which do not matter much<\/strong><\/p><\/li>\n<\/ol>\n<p class=\"custom_p_tag\">The promise of the #1 spot in Google is enticing, but remember that it\u2019s just an\u00a0<strong>empty promise.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4367c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a4367c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2612fa4 elementor-widget elementor-widget-heading\" data-id=\"2612fa4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Check the number of years they have been in business.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a1770b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a1770b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a41ff36 elementor-widget elementor-widget-text-editor\" data-id=\"a41ff36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">This is a good indicator of the company\u2019s success.<\/p><p class=\"custom_p_tag\">You can easily go to the\u00a0<a href=\"https:\/\/archive.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Internet Archive<\/a>\u00a0and type in the website to see when their website was first launched.<\/p><p class=\"custom_p_tag\">While younger agencies can certainly give good results, those with more years of experience tend to have a\u00a0<strong>deeper understanding\u00a0<\/strong>of the industry.<\/p><p class=\"custom_p_tag\">They\u00a0<strong>know the ins and outs<\/strong>\u00a0and have the \u201cfirst mover advantage\u201d because they\u2019ve been around even before the Internet boom.<\/p><p class=\"custom_p_tag\">You can also expect older agencies to be wiser and more experienced in handling diverse clients from different industries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5741a71 elementor-widget elementor-widget-image\" data-id=\"5741a71\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"546\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2nd-phase-of-looking-for-the-best-digital-marketing-agency.png\" class=\"attachment-full size-full wp-image-14338\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2nd-phase-of-looking-for-the-best-digital-marketing-agency.png 1522w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2nd-phase-of-looking-for-the-best-digital-marketing-agency-300x108.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2nd-phase-of-looking-for-the-best-digital-marketing-agency-1024x367.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2nd-phase-of-looking-for-the-best-digital-marketing-agency-768x276.png 768w\" sizes=\"(max-width: 1522px) 100vw, 1522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-039a416 elementor-widget elementor-widget-text-editor\" data-id=\"039a416\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Now that you have a shortlist of pre-qualified agencies, it\u2019s time to initiate contact and get to know them a little bit more.<\/p><p class=\"custom_p_tag\">The second phase is when you\u00a0<strong>ask about their process<\/strong>\u00a0and\u00a0<strong>get a feel for how they communicate<\/strong>\u00a0with and treat their clients<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ded0ed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8ded0ed\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c687b elementor-widget elementor-widget-heading\" data-id=\"22c687b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Look out for aggressive salespeople<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b22f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"73b22f6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565abf0 elementor-widget elementor-widget-text-editor\" data-id=\"565abf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Nobody likes aggressive salespeople. They just seem like they\u2019re out to get you.<\/p>\n<p class=\"custom_p_tag\">And a company that encourages aggressive sales tactics is probably doing so because their business follows\u00a0<strong>the burn-and-churn model.<\/strong><\/p>\n<p class=\"custom_p_tag\">Once you have initiated a contact, here are the things to look out for:<\/p>\n\n<ol type=\"a\">\n \t<li><p>Does the customer service representative\u00a0<strong>ask about your business<\/strong>\u00a0and\u00a0<strong>try to understand your needs?<\/strong><\/p><\/li>\n \t<li><p>How soon does the salesperson try to\u00a0<strong>sell you their services?<\/strong>\u00a0If they try within five minutes of start of the conversation, run! (That\u2019s not the exact standard, but you get the point.)<\/p><\/li>\n \t<li><p>Do you feel comfortable with the pacing and direction of the initial conversation?<\/p><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d248011 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d248011\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4ad3f elementor-widget elementor-widget-heading\" data-id=\"6b4ad3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Ask for case studies and referrals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9179f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9179f7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577f426 elementor-widget elementor-widget-text-editor\" data-id=\"577f426\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Top digital marketing agencies that are proud of their services will be happy to give you\u00a0<strong>case studies to show their past successful campaigns.<\/strong><\/p><p class=\"custom_p_tag\">Ask for screenshots of increased traffic and conversions.<\/p><p class=\"custom_p_tag\">You should also ask for case studies in which they have achieved\u00a0<strong>top rankings<\/strong>\u00a0for many targeted and related keywords.<\/p><p class=\"custom_p_tag\">They should also give you a\u00a0<strong>list of referrals<\/strong>\u00a0(at least three, preferably) so you can talk with current or past clients.<\/p><p class=\"custom_p_tag\">Remember this:<\/p><p class=\"custom_p_tag\"><em>If they\u2019ve got nothing to hide, they will have no problems here.<\/em><\/p><p class=\"custom_p_tag\"><em>A word of caution: beware of companies who just make claims without backing them up with real screenshots of successful case studies.<\/em><\/p><p class=\"custom_p_tag\"><em>On this page you can see some examples of such case studies:<\/em><\/p><p class=\"custom_p_tag\"><em><a href=\"https:\/\/www.marketingignite.com\/case-studies\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.marketingignite.com\/case-studies\/<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba254c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ba254c9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5018016 elementor-widget elementor-widget-heading\" data-id=\"5018016\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Pay attention to how they try to understand their clients\u2019 needs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f54c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d4f54c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c4bcf elementor-widget elementor-widget-text-editor\" data-id=\"f0c4bcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Here\u2019s one important thing to remember when learning how to find the best digital marketing agency:<\/p><p class=\"custom_p_tag\">You\u2019re not hiring an agency to simply help you launch a digital marketing campaign.<\/p><p class=\"custom_p_tag\">You\u2019re hiring an agency to\u00a0<strong>address the needs of your business.<\/strong><\/p><p class=\"custom_p_tag\">And the top digital marketing agencies will take every step necessary to understand the needs of their clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c54923 elementor-widget elementor-widget-image\" data-id=\"4c54923\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/johan-hedin-quote-best-digital-marketing-agency.png\" class=\"attachment-full size-full wp-image-14339\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/johan-hedin-quote-best-digital-marketing-agency.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/johan-hedin-quote-best-digital-marketing-agency-300x150.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/johan-hedin-quote-best-digital-marketing-agency-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442d06d elementor-widget elementor-widget-text-editor\" data-id=\"442d06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Is the agency genuinely trying to understand your business and its current state? Or is it simply trying to sell you their services?<\/p><p class=\"custom_p_tag\">Remember that you\u2019re looking for a partner to help you achieve your goals. And partners\u00a0<strong>seek to understand<\/strong>\u00a0each other.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc809c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8dc809c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c973c69 elementor-widget elementor-widget-heading\" data-id=\"c973c69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11. Make sure that the agency targets the right audience for its clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a121f08 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a121f08\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e8cc0 elementor-widget elementor-widget-text-editor\" data-id=\"c5e8cc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Every digital marketing campaign relies heavily on its accuracy in targeting the audience.<\/p><p class=\"custom_p_tag\">Try to find out if the company\u00a0<strong>goes the extra mile<\/strong>\u00a0to make sure that they are targeting the right audience.<\/p><p class=\"custom_p_tag\">Ask about their process of honing in on the right audience for their clients, how they look for the audience, and how they make sure that the message is a right fit for them.<\/p><p class=\"custom_p_tag\">Your chosen agency should know your USP and\u00a0<strong>why your target audience would go with your company<\/strong>\u00a0over your competitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a72773f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a72773f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9682cb elementor-widget elementor-widget-heading\" data-id=\"f9682cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12. Choose an agency that carefully analyzes their clients\u2019 competitors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3114e47 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3114e47\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2710389 elementor-widget elementor-widget-text-editor\" data-id=\"2710389\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The best digital marketing agency also analyzes their clients\u2019 competitors better than a British spy.<\/p><p class=\"custom_p_tag\">Analyzing what your competitors are doing to rank high in Google\u2014what\u2019s working and what\u2019s not\u2014is the starting point of creating a highly successful campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b99be elementor-widget elementor-widget-image\" data-id=\"11b99be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Brian-Jensen-quote-competitor-analysis-in-digital-marketing.png\" class=\"attachment-full size-full wp-image-14340\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Brian-Jensen-quote-competitor-analysis-in-digital-marketing.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Brian-Jensen-quote-competitor-analysis-in-digital-marketing-300x150.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Brian-Jensen-quote-competitor-analysis-in-digital-marketing-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02702fd elementor-widget elementor-widget-text-editor\" data-id=\"02702fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">This can take quite some time, but without knowing your competitors\u2019 strengths and weaknesses, it will be difficult to formulate a strategy that would work specifically for your business.<\/p><p class=\"custom_p_tag\">Find out what\u00a0<strong>software<\/strong>\u00a0are they using and the\u00a0<strong>specific steps<\/strong>\u00a0that they are taking to analyze their clients\u2019 competitors.<\/p><p class=\"custom_p_tag\">You should also find out how they choose the competitors to analyze in the first place<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78fc020 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78fc020\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a05cc elementor-widget elementor-widget-heading\" data-id=\"e4a05cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13. Don\u2019t choose an agency that doesn\u2019t religiously track and report the right results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ca391 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c4ca391\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aaf730 elementor-widget elementor-widget-text-editor\" data-id=\"9aaf730\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">This is a biggie.<\/p>\n<p class=\"custom_p_tag\">First, if an agency doesn\u2019t provide timely and regular campaign reports, they\u2019re not being transparent with their clients.<\/p>\n<p class=\"custom_p_tag\">As a client,\u00a0<strong>it\u2019s your right to know<\/strong>\u00a0how everything is going and if you\u2019re getting the maximum bang for your buck.<\/p>\n<p class=\"custom_p_tag\">And they should be available to you if you have questions or clarifications about the report.<\/p>\n<p class=\"custom_p_tag\">So try to find out the following:<\/p>\n\n<ol class=\"business_ol\">\n \t<li><p>What metrics does the agency track?<\/p><\/li>\n \t<li><p>How do they track these metrics?<\/li>\n \t<li>How do they send the reports?<\/p><\/li>\n \t<li><p>How often do they send the reports?<\/p><\/li>\n \t<li><p>Are company representatives readily available when clients have questions?<\/p><\/li>\n<\/ol>\n<p class=\"custom_p_tag\">And here\u2019s the thing:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484a225 elementor-widget elementor-widget-text-editor\" data-id=\"484a225\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong><em>Knowing which metrics to track is really important.<\/em><\/strong><\/p><p class=\"custom_p_tag\">The problem with many agencies is that they\u00a0<strong>focus too much on rankings and traffic generation,<\/strong>\u00a0but all the traffic in this world is useless if it does not translate into\u00a0<strong>actionable leads or orders<\/strong>\u00a0on your website.<\/p><p class=\"custom_p_tag\">This is where\u00a0<strong>conversion rate optimization<\/strong>\u00a0comes into play.<\/p><p class=\"custom_p_tag\">For example:<\/p><p class=\"custom_p_tag\">Let\u2019s say that you generated 1,000 visitors in the previous month and you got 10 inquiries. This means your overall conversion rate is 1%.<\/p><p class=\"custom_p_tag\">Now, let\u2019s say that your agency can help you increase this to 5%. Your sales will now go up from 10 per month to 50.<\/p><p class=\"custom_p_tag\">Now that\u2019s the kind of result that you want to measure.<\/p><p class=\"custom_p_tag\">And just to give you an idea of what \u201cgreat results\u201d look like, here are some samples of our case studies where we have helped clients translate low converting traffic into higher sales.<\/p><p class=\"custom_p_tag\"><strong>Case Study #1:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8059d elementor-widget elementor-widget-image\" data-id=\"5d8059d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1586\" height=\"735\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-1SEO.png\" class=\"attachment-full size-full wp-image-14341\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-1SEO.png 1586w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-1SEO-300x139.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-1SEO-1024x475.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-1SEO-768x356.png 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-1SEO-1536x712.png 1536w\" sizes=\"(max-width: 1586px) 100vw, 1586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f13bd4 elementor-widget elementor-widget-text-editor\" data-id=\"3f13bd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Case Study #2:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2853eff elementor-widget elementor-widget-image\" data-id=\"2853eff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1587\" height=\"737\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-2-SEO.png\" class=\"attachment-full size-full wp-image-14342\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-2-SEO.png 1587w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-2-SEO-300x139.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-2-SEO-1024x476.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-2-SEO-768x357.png 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-2-SEO-1536x713.png 1536w\" sizes=\"(max-width: 1587px) 100vw, 1587px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c811010 elementor-widget elementor-widget-text-editor\" data-id=\"c811010\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Case Study #3:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d155196 elementor-widget elementor-widget-image\" data-id=\"d155196\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1593\" height=\"765\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-3-SEO.png\" class=\"attachment-full size-full wp-image-14343\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-3-SEO.png 1593w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-3-SEO-300x144.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-3-SEO-1024x492.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-3-SEO-768x369.png 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/Case-study-3-SEO-1536x738.png 1536w\" sizes=\"(max-width: 1593px) 100vw, 1593px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb6b2b elementor-widget elementor-widget-text-editor\" data-id=\"ebb6b2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Now those are happy numbers that make happy clients. These are the kind of numbers that you want for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a547f76 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a547f76\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b839b2 elementor-widget elementor-widget-heading\" data-id=\"0b839b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14. Check their customer support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e210442 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e210442\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5c2f7 elementor-widget elementor-widget-text-editor\" data-id=\"3c5c2f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The quality of their customer support should also be your priority.<\/p><p class=\"custom_p_tag\">To save yourself from frustration down the road,\u00a0<em>never work with an agency that doesn\u2019t provide stellar customer support.<\/em><\/p><p class=\"custom_p_tag\">Here\u2019s the deal:<\/p><p class=\"custom_p_tag\">Digital marketing campaigns are a pain to plan and execute, and there are some ideas and concepts that\u00a0<strong>you may not be familiar with.<\/strong><\/p><p class=\"custom_p_tag\">You need a lot of coordination, and you may have more than one question.<\/p><p class=\"custom_p_tag\">Your chosen digital marketing agency should be more than willing to\u00a0<strong>answer each of your questions<\/strong>\u00a0with a smile on their face.<\/p><p class=\"custom_p_tag\">Are they condescending or friendly? Do they give enough details for you to understand everything about their processes?<\/p><p class=\"custom_p_tag\">I\u2019m not saying you should call them every hour just to see how patient they will be; I\u2019m saying pay attention to\u00a0<strong>how they respond to you<\/strong>\u00a0and how they explain complex ideas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5415e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d5415e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d894b42 elementor-widget elementor-widget-heading\" data-id=\"d894b42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15. Are they following Google Webmaster Guidelines?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9f7ccb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b9f7ccb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c18ad8 elementor-widget elementor-widget-text-editor\" data-id=\"4c18ad8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">If you\u2019re not aware of it already, Google actually released their own set of guidelines for businesses like yours that want to rank their websites.<\/p><p class=\"custom_p_tag\">The\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Webmaster Guidelines<\/a>\u00a0is a comprehensive list of the do\u2019s and don\u2019ts when trying to rank in Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3ae4f elementor-widget elementor-widget-image\" data-id=\"ab3ae4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"533\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_webmaster_guidelines-2.png\" class=\"attachment-full size-full wp-image-14344\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_webmaster_guidelines-2.png 620w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/google_webmaster_guidelines-2-300x258.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e3c55 elementor-widget elementor-widget-text-editor\" data-id=\"f8e3c55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Once you\u2019ve found out about an agency\u2019s SEO practices, refer to this guideline to see if the practices are encouraged or prohibited by Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d00c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61d00c1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1737ebb elementor-widget elementor-widget-heading\" data-id=\"1737ebb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">16. Once you\u2019ve given them your email address, monitor your inbox to see if they send you any spam emails<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed1473 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9ed1473\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0b286 elementor-widget elementor-widget-text-editor\" data-id=\"ad0b286\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Yes, there are agencies out there that actually send out spam emails to clients.<\/p><p class=\"custom_p_tag\">Spam emails are any\u00a0<strong>commercial emails that you didn\u2019t ask for<\/strong>, especially from questionable entities.<\/p><p class=\"custom_p_tag\">If you don\u2019t remember opting into the agency\u2019s newsletter and you get emails from them that are trying to sell you something, that\u2019s something to be concerned about.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105a122 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"105a122\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0449804 elementor-widget elementor-widget-heading\" data-id=\"0449804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17. Beware of companies who have 100% control of your Google Analytics, Adwords and Facebook accounts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a82e3b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a82e3b3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc386e elementor-widget elementor-widget-text-editor\" data-id=\"8cc386e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">As a client you should have your own account access to these platforms. A true agency will have their own agency account and link up with your accounts through it.<\/p><p class=\"custom_p_tag\">The reason why this is important is because some agencies are unethical about their management practices. For example, if your agency manages your Adwords campaigns, you will never know how much is really spent on the clicks vs. their management fees. Sure, they can send ongoing reports to you claiming that your company has received xyz clicks, but when checking the real account, the story can be different. In addition, once you cancel your service, you will not get access back to your own account and you will need to start from scratch again. So you have lost all the important historical data, which is important for ongoing optimization purposes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efbf72 elementor-widget elementor-widget-image\" data-id=\"2efbf72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1522\" height=\"546\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/3rd-phase-of-looking-for-the-best-digital-marketing-agency.png\" class=\"attachment-full size-full wp-image-14351\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/3rd-phase-of-looking-for-the-best-digital-marketing-agency.png 1522w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/3rd-phase-of-looking-for-the-best-digital-marketing-agency-300x108.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/3rd-phase-of-looking-for-the-best-digital-marketing-agency-1024x367.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/3rd-phase-of-looking-for-the-best-digital-marketing-agency-768x276.png 768w\" sizes=\"(max-width: 1522px) 100vw, 1522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b90c92 elementor-widget elementor-widget-text-editor\" data-id=\"8b90c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">I hope that after the second phase, you\u2019ve narrowed down your list to a maximum of three top agencies for your business.<\/p><p class=\"custom_p_tag\">The next three items in this list are things to do once you\u2019ve asked for a contract.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e696871 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e696871\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbeb56a elementor-widget elementor-widget-heading\" data-id=\"bbeb56a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">18. Make sure you\u2019re okay with the terms and conditions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dbfa8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33dbfa8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaed1be elementor-widget elementor-widget-text-editor\" data-id=\"eaed1be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Each agency will differ in the way they do things.<\/p><p class=\"custom_p_tag\">For example, some agencies will lock you into a one-year contract with no option to leave.<\/p><p class=\"custom_p_tag\">This can sometimes work if things go smoothly, but sticking with the wrong agency for a year is not only a\u00a0<strong>waste of your money but also a waste of an opportunity.<\/strong><\/p><p class=\"custom_p_tag\">Instead of being at the forefront with your marketing, you are losing time. Even worse, competitors are catching up.<\/p><p class=\"custom_p_tag\">At Marketing Ignite, we feel it\u2019s fair to sign for one year but give clients a 30-day option to cancel.<\/p><p class=\"custom_p_tag\">Carefully read the contract and don\u2019t hesitate to ask if you have any concerns, or areas that you want to renegotiate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ee6e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32ee6e8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70a272 elementor-widget elementor-widget-heading\" data-id=\"c70a272\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">19. Check the deliverables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836a51b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"836a51b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352337d elementor-widget elementor-widget-text-editor\" data-id=\"352337d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">You also need to make sure that both parties are clear of the agency\u2019s monthly deliverables.<\/p><p class=\"custom_p_tag\"><em>What will be done each month?<\/em><\/p><p class=\"custom_p_tag\">The contract needs to spell out the\u00a0<strong>scope of services<\/strong>\u00a0that they\u2019ll provide and the\u00a0<strong>corresponding cost<\/strong>.<\/p><p class=\"custom_p_tag\">This way, you\u2019ll have a concrete document that you can refer back to just to make sure that they\u2019re delivering what was promised.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50909e3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"50909e3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd47df elementor-widget elementor-widget-heading\" data-id=\"8fd47df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">20. Verify who will be in charge of your account<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9212c0a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9212c0a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db66fef elementor-widget elementor-widget-text-editor\" data-id=\"db66fef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Lastly, you need to know who will be your account manager.<\/p><p class=\"custom_p_tag\">Even if a digital marketing agency has passed all of our criteria, if those who are in charge of your account don\u2019t have the expertise you need,\u00a0<strong>the campaign is going to flop.<\/strong><\/p><p class=\"custom_p_tag\">Get the name\/s of the person\/s that will be in charge of your campaign and check their profile: their skills, experience, and results.<\/p><p class=\"custom_p_tag\">If possible, it\u2019s also a great idea to personally meet them over a cup of coffee.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812950d elementor-widget elementor-widget-image\" data-id=\"812950d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"564\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/done.png\" class=\"attachment-full size-full wp-image-14352\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/done.png 705w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/done-300x240.png 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c649be9 elementor-widget elementor-widget-text-editor\" data-id=\"c649be9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong>Speak with an Expert Today!<\/strong><\/p><p class=\"custom_p_tag\">If you\u2019re having problems with your digital marketing campaigns, seeking a new direction, or just starting out, contact us today to schedule your FREE Strategy Session. We will be happy to show you how to achieve success through intelligent marketing strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e15bc elementor-widget elementor-widget-spacer\" data-id=\"96e15bc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>But how do you find the best? A simple Google search of \u201cbest digital marketing agency\u201d will give you an endless list of results, all of which are claiming to be \u201cNumber One\u201d\u2026 so that\u2019s not going to fly. If you\u2019re not careful, you might end<\/p>\n","protected":false},"author":4,"featured_media":14451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-14329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"lang":"en","translations":{"en":14329},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/comments?post=14329"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media\/14451"}],"wp:attachment":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media?parent=14329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/categories?post=14329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/tags?post=14329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}