{"id":14378,"date":"2025-06-10T11:34:26","date_gmt":"2025-06-10T11:34:26","guid":{"rendered":"https:\/\/www.marketingignite.com\/?p=14378"},"modified":"2025-08-04T10:47:15","modified_gmt":"2025-08-04T10:47:15","slug":"in-house-vs-outsourced-seo-which-is-the-best-option","status":"publish","type":"post","link":"https:\/\/www.marketingignite.com\/in-house-vs-outsourced-seo-which-is-the-best-option\/","title":{"rendered":"In-house vs. Outsourced SEO: Which is the Best Option?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14378\" class=\"elementor elementor-14378\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3238949 e-flex e-con-boxed e-con e-parent\" data-id=\"3238949\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ea0911 e-con-full e-flex e-con e-child\" data-id=\"1ea0911\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2634d75 elementor-widget elementor-widget-heading\" data-id=\"2634d75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn Effective Digital Marketing Strategies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c91c7 elementor-widget elementor-widget-heading\" data-id=\"19c91c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">and Ignite Your Knowledge to the Next Level!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abae7ac e-flex e-con-boxed e-con e-parent\" data-id=\"abae7ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc26e40 e-con-full e-flex e-con e-child\" data-id=\"dc26e40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5af0c12 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"5af0c12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1000\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1-inhouse-vs-outsourced-seo-pros-and-cons-2.png.jpg\" class=\"attachment-full size-full wp-image-14593\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1-inhouse-vs-outsourced-seo-pros-and-cons-2.png.jpg 1600w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1-inhouse-vs-outsourced-seo-pros-and-cons-2.png-300x188.jpg 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1-inhouse-vs-outsourced-seo-pros-and-cons-2.png-1024x640.jpg 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1-inhouse-vs-outsourced-seo-pros-and-cons-2.png-768x480.jpg 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/1-inhouse-vs-outsourced-seo-pros-and-cons-2.png-1536x960.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a7b818 e-flex e-con-boxed e-con e-parent\" data-id=\"6a7b818\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-625acea e-con-full e-flex e-con e-child\" data-id=\"625acea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32eae60 elementor-widget elementor-widget-heading\" data-id=\"32eae60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In-house vs. Outsourced SEO: Which is the Best Option?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8435 elementor-author-box--align-left elementor-author-box--image-valign-middle elementor-widget elementor-widget-author-box\" data-id=\"dde8435\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/05\/Johan-image1-copy-573x540-1-300x283.png\" alt=\"Picture of Posted By: Johan Hedin\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingignite.com\/johan-hedin-ceo-founder-of-marketing-ignite\/\" target=\"_blank\">\n\t\t\t\t\t\t<h3 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tPosted By: Johan Hedin\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83afa70 e-flex e-con-boxed e-con e-parent\" data-id=\"83afa70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd47277 e-con-full e-flex e-con e-child\" data-id=\"fd47277\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3485f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7b3485f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Should I hire in-house SEO specialists or outsource instead?<\/p><p class=\"custom_p_tag\">This question keeps many business owners up at night.<\/p><p class=\"custom_p_tag\">Do you lose sleep over this, too?<\/p><p class=\"custom_p_tag\">When it comes to SEO, you want to have the\u00a0<strong>best SEO guy in town.<\/strong><\/p><p class=\"custom_p_tag img-center\">I mean, you can\u2019t just let a random guy who claims \u201cI do SEO\u201d touch your business.<\/p><p class=\"custom_p_tag\">Right?<\/p><p class=\"custom_p_tag\">So we decided to help you answer this question once and for all.<\/p><p class=\"custom_p_tag\">In this blog post, we\u2019re going to uncover the deep crevices of the in-house vs. outsourced SEO issue so you can make the best decision for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c5da8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"27c5da8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473d465 elementor-widget elementor-widget-heading\" data-id=\"473d465\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In-house Vs. Outsourced SEO:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697e175 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"697e175\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc8f6b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7bc8f6b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8686cf5 elementor-widget elementor-widget-heading\" data-id=\"8686cf5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3 Important Questions to Ask Yourself<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bda645 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bda645\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3193f elementor-widget elementor-widget-text-editor\" data-id=\"5e3193f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The key to deciding on this matter is to consider the\u00a0<strong>needs and capacity<\/strong>\u00a0of your business.<\/p><p class=\"custom_p_tag\">Think Which risks am i willing to take?<\/p><p class=\"custom_p_tag\">Think about the following questions carefully, and after this, you should have a clear answer of whether or not to outsource your SEO:<\/p><p class=\"custom_p_tag\"><strong>Question #1:<\/strong>\u00a0What kinds of risks are you willing to take?<\/p><p class=\"custom_p_tag\"><strong>Question #2:<\/strong>\u00a0Which course of action makes more sense to you financially?<\/p><p class=\"custom_p_tag\"><strong>Question #3:<\/strong>\u00a0How much control do you want to have over your SEO strategy?<\/p><p class=\"custom_p_tag\">Okay, you ready?<\/p><p class=\"custom_p_tag\">Let\u2019s dive in!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f4f95 elementor-widget elementor-widget-image\" data-id=\"23f4f95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2024\" height=\"529\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2-in-house-vs-outsourced-seo-risks.png\" class=\"attachment-full size-full wp-image-14381\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2-in-house-vs-outsourced-seo-risks.png 2024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2-in-house-vs-outsourced-seo-risks-300x78.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2-in-house-vs-outsourced-seo-risks-1024x268.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2-in-house-vs-outsourced-seo-risks-768x201.png 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/2-in-house-vs-outsourced-seo-risks-1536x401.png 1536w\" sizes=\"(max-width: 2024px) 100vw, 2024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5aa8c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a5aa8c5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cda8c8 elementor-widget elementor-widget-heading\" data-id=\"4cda8c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Question #1: What kinds of risks are you willing to take?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4375f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d4375f0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b9081 elementor-widget elementor-widget-text-editor\" data-id=\"a2b9081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The first question deals with the kinds of battle you will choose.<\/p><p class=\"custom_p_tag\">Both building an in-house agency and outsourcing your SEO involve risks, but these risks differ significantly.<\/p><p class=\"custom_p_tag\">Let\u2019s start with the risks of building an SEO team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e072519 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e072519\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7976f3 elementor-widget elementor-widget-heading\" data-id=\"e7976f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE RISKS OF BUILDING AN IN-HOUSE SEO TEAM\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0b478 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d0b478\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec14e8d elementor-widget elementor-widget-text-editor\" data-id=\"ec14e8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Here\u2019s the thing about SEO:<\/p><p class=\"custom_p_tag\">Just about anyone with Internet and knows how to make a Google search can learn the basics of SEO.<\/p><p class=\"custom_p_tag\">There\u2019s no shortage of blog posts, guides, ebooks, podcasts, video tutorials, and even online courses that teach you how to do SEO.<\/p><p class=\"custom_p_tag\">I mean, a simple search of the word \u201cSEO\u201d on Google gets me these results:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f5737 elementor-widget elementor-widget-image\" data-id=\"b6f5737\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"788\" height=\"690\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/3_Google_search_SEO_screenshot-2.png\" class=\"attachment-full size-full wp-image-14382\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/3_Google_search_SEO_screenshot-2.png 788w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/3_Google_search_SEO_screenshot-2-300x263.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/3_Google_search_SEO_screenshot-2-768x672.png 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65f96b elementor-widget elementor-widget-text-editor\" data-id=\"e65f96b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">It\u2019s amazing how much you can learn about SEO for free\u2026<\/p><p class=\"custom_p_tag\">But that presents a possible problem for us:<\/p><p class=\"custom_p_tag\">It makes it so easy for anybody to claim they \u201cknow SEO\u201d.<\/p><p class=\"custom_p_tag\">And anybody can get certified as an \u201cSEO Expert\u201d with any paid courses out there.<\/p><p class=\"custom_p_tag\">But what sets apart the real SEO experts from the bunch is, simply,\u00a0<strong>lots of experience<\/strong>.<\/p><p class=\"custom_p_tag\">It\u2019s easy to create a great-looking resume and answer questions about SEO during an interview, but you\u2019ll only really know if your hire\u2019s the real deal once they start working for you.<\/p><p class=\"custom_p_tag\">And if you find out that the \u201cexpert\u201d is full of fluff, you\u2019ll fire the guy, look for a replacement, and unnecessarily lose money in the process.<\/p><p class=\"custom_p_tag\">Because firing and looking for replacements are such a waste of time and money, most companies don\u2019t bother and just hope that their hire will learn soon enough.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70998d2 elementor-widget elementor-widget-image\" data-id=\"70998d2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/4-cost-of-a-bad-hire.png\" class=\"attachment-full size-full wp-image-14383\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/4-cost-of-a-bad-hire.png 940w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/4-cost-of-a-bad-hire-300x251.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/4-cost-of-a-bad-hire-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab68cab elementor-widget elementor-widget-text-editor\" data-id=\"ab68cab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The risk of\u00a0<strong>hiring the wrong guy and pushing back your timeline<\/strong>\u00a0months or even years \u2013 and losing a significant amount of money \u2013 is very real.<\/p><p class=\"custom_p_tag\">What you can do to avoid it is to have a thorough, strict hiring process \u2013 which requires you to have a discerning hiring officer and a test to properly gauge a person\u2019s SEO skills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c908a53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c908a53\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0530c8f elementor-widget elementor-widget-heading\" data-id=\"0530c8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE RISKS OF OUTSOURCING YOUR SEO TO AN SEO AGENCY\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92650db elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92650db\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a55413d elementor-widget elementor-widget-text-editor\" data-id=\"a55413d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">If you don\u2019t want to deal with the risk of hiring the wrong people for your SEO team, outsourcing to an SEO agency may make more sense.<\/p><p class=\"custom_p_tag\">SEO agencies \u2013 like Marketing Ignite \u2013 are armed with the\u00a0<strong>expertise, tools, and experience<\/strong>\u00a0needed to successfully pull off an SEO project.<\/p><p class=\"custom_p_tag\">Sure, there\u2019s still the risk of working with the wrong agency, but this can be minimized by asking for client testimonials and case studies.<\/p><p class=\"custom_p_tag\">Successful SEO agencies often have lots of case studies under their belt to prove that they know what they\u2019re doing.<\/p><p class=\"custom_p_tag\">Look for stuff like these:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4164609 elementor-widget elementor-widget-image\" data-id=\"4164609\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"860\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/5-Marketing-Ignite-SEO-success-case-study.png\" class=\"attachment-full size-full wp-image-14384\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/5-Marketing-Ignite-SEO-success-case-study.png 1710w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/5-Marketing-Ignite-SEO-success-case-study-300x151.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/5-Marketing-Ignite-SEO-success-case-study-1024x515.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/5-Marketing-Ignite-SEO-success-case-study-768x386.png 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/5-Marketing-Ignite-SEO-success-case-study-1536x772.png 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc23ad elementor-widget elementor-widget-image\" data-id=\"bfc23ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"860\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/6-Marketing-Ignite-SEO-success-case-study-2.png\" class=\"attachment-full size-full wp-image-14385\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/6-Marketing-Ignite-SEO-success-case-study-2.png 1710w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/6-Marketing-Ignite-SEO-success-case-study-2-300x151.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/6-Marketing-Ignite-SEO-success-case-study-2-1024x515.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/6-Marketing-Ignite-SEO-success-case-study-2-768x386.png 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/6-Marketing-Ignite-SEO-success-case-study-2-1536x772.png 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a357b17 elementor-widget elementor-widget-text-editor\" data-id=\"a357b17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">These are some of our case studies, and you can clearly see the date range and important KPIs like the\u00a0<strong>rate of increase in users<\/strong>\u00a0and\u00a0<strong>goal completion<\/strong>.<\/p><p class=\"custom_p_tag\">Seeing an agency\u2019s track record just really eases your mind.<\/p><p class=\"custom_p_tag\">You can also ask for a list of previous and existing clients that you can talk to, and most agencies would be happy to comply.<\/p><p class=\"custom_p_tag\">It\u2019s a lot easier to verify an agency\u2019s experience than an individual.<\/p><p class=\"custom_p_tag\">But don\u2019t be mistaken:<\/p><p class=\"custom_p_tag\">Outsourcing to an SEO agency is far from being safe.<\/p><p class=\"custom_p_tag\">For one, there\u2019s the risk of\u00a0<strong>the agency not being familiar enough with your industry<\/strong>\u00a0or not willing to go the extra mile to know it like the back of their hands.<\/p><p class=\"custom_p_tag\">There are also agencies that\u00a0<strong>go off the grid for days<\/strong>, leaving you wondering about the status of your project.<\/p><p class=\"custom_p_tag\">To address these risks, you can ask if the agency has worked with companies in a similar industry as yours.<\/p><p class=\"custom_p_tag\">You can also look at their previous works, ask them, or ask their clients about their communication and reporting style.<\/p><p class=\"custom_p_tag\">So those are some of the risks involved in hiring an in-house SEO team and outsourcing to an agency.<\/p><p class=\"custom_p_tag\">Ask yourself:<\/p><p class=\"custom_p_tag\"><strong>Which risks am i willing to take?<\/strong><\/p><p class=\"custom_p_tag\">Let\u2019s now tackle the second question.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266d224 elementor-widget elementor-widget-image\" data-id=\"266d224\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2024\" height=\"529\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/7-in-house-vs-outsourced-seo-costs.png\" class=\"attachment-full size-full wp-image-14386\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/7-in-house-vs-outsourced-seo-costs.png 2024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/7-in-house-vs-outsourced-seo-costs-300x78.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/7-in-house-vs-outsourced-seo-costs-1024x268.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/7-in-house-vs-outsourced-seo-costs-768x201.png 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/7-in-house-vs-outsourced-seo-costs-1536x401.png 1536w\" sizes=\"(max-width: 2024px) 100vw, 2024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d21480 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d21480\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be72a4f elementor-widget elementor-widget-heading\" data-id=\"be72a4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Question #2: Which course of action makes more sense to you financially?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a60ade elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a60ade\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2284e elementor-widget elementor-widget-text-editor\" data-id=\"3c2284e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">This is a crucial question\u2026 and arguably the biggest factor you should consider.<\/p><p class=\"custom_p_tag\">Everything boils down to your\u00a0<strong>budget<\/strong>.<\/p><p class=\"custom_p_tag\">I am a businessman, and I know the importance of drawing a budget and sticking to it.<\/p><p class=\"custom_p_tag\">Both building an in-house SEO team and outsourcing to an SEO agency will cost you\u2026<\/p><p class=\"custom_p_tag\">But more often than not, building and maintaining the perfect SEO team will cost you more.<\/p><p class=\"custom_p_tag\">Let\u2019s dig deeper into this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e171d6a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e171d6a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5174f elementor-widget elementor-widget-heading\" data-id=\"dd5174f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE COST OF HIRING SEO SPECIALIST<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb46ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4eb46ea\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7364cc elementor-widget elementor-widget-text-editor\" data-id=\"a7364cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">SEO Specialists are not cheap.<\/p><p class=\"custom_p_tag\">At least the best ones aren\u2019t.<\/p><p class=\"custom_p_tag\">When hiring an in-house SEO team, you\u2019re going to have to deal with three main expenses:<\/p><ul class=\"business\"><li class=\"behind\" data-rocket-lazy-bg-b3ac56d1-7d81-44b1-88b4-a07ef07cc22e=\"loaded\">Salary<\/li><li class=\"behind\" data-rocket-lazy-bg-b3ac56d1-7d81-44b1-88b4-a07ef07cc22e=\"loaded\">Benefits<\/li><li class=\"behind\" data-rocket-lazy-bg-b3ac56d1-7d81-44b1-88b4-a07ef07cc22e=\"loaded\">Tools and training<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1903ca elementor-widget elementor-widget-text-editor\" data-id=\"e1903ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Salary<\/strong><\/p><p class=\"custom_p_tag\">According to\u00a0<a href=\"https:\/\/www.conductor.com\/blog\/2017\/04\/seo-specialist-salary-job-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">this report<\/a>, SEO Specialists in the US earn an average of\u00a0<strong>$63,193 annual income<\/strong>.<\/p><p class=\"custom_p_tag\">This is the highest average salary of SEO Specialists on the planet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf41e5 elementor-widget elementor-widget-image\" data-id=\"ddf41e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1968\" height=\"1216\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/8-seo-salaries-by-country-marketing-guide.jpg\" class=\"attachment-full size-full wp-image-14387\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/8-seo-salaries-by-country-marketing-guide.jpg 1968w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/8-seo-salaries-by-country-marketing-guide-300x185.jpg 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/8-seo-salaries-by-country-marketing-guide-1024x633.jpg 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/8-seo-salaries-by-country-marketing-guide-768x475.jpg 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/8-seo-salaries-by-country-marketing-guide-1536x949.jpg 1536w\" sizes=\"(max-width: 1968px) 100vw, 1968px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75cf65d elementor-widget elementor-widget-text-editor\" data-id=\"75cf65d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.conductor.com\/blog\/2017\/04\/seo-specialist-salary-job-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c105f78 elementor-widget elementor-widget-text-editor\" data-id=\"c105f78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The report also found that the salary of SEO Specialists had a<\/p><p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">28% increase from 2016 to 2017<\/strong>.<\/p><p class=\"custom_p_tag\">This only means that if you were to hire an in-house SEO guy, you should expect a significant salary increase every year.<\/p><p class=\"custom_p_tag\">And here\u2019s the thing:<\/p><p class=\"custom_p_tag\">You often need more than one guy to properly SEO your site.<\/p><p class=\"custom_p_tag\">Here\u2019s an overview of the SEO process from Psynapsis;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56bd45c elementor-widget elementor-widget-image\" data-id=\"56bd45c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"397\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/9-seo-process.gif\" class=\"attachment-large size-large wp-image-14388\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a41ff36 elementor-widget elementor-widget-text-editor\" data-id=\"a41ff36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\"><a href=\"http:\/\/psynapsis.net\/mobile-website-is-a-seo-ranking-factor\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b2e8c elementor-widget elementor-widget-text-editor\" data-id=\"69b2e8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Each phase requires unique skills and expertise, which means you need at least one guy for each.<\/p>\n<p class=\"custom_p_tag\">An\u00a0<strong>in-house SEO team<\/strong>\u00a0should have at least the following players:<\/p>\n\n<ul>\n \t<li><p><strong>A project manager\u00a0<\/strong>\u2013 this should be the person who develops SEO goals, delegates tasks, and oversees the entire project. Average annual salary: $44,000 \u2013 $94,000<\/p><\/li>\n \t<li><p><strong>Data analyst\u00a0<\/strong>\u2013 this guy should know how to interpret traffic analytics, keyword data, and other KPIs. Average annual salary: $35,000 \u2013 $70,000<\/p><\/li>\n \t<li><p><strong>Content Creator\u00a0<\/strong>\u2013 content drives SEO, so your team should have at least one creative to get the ball rolling. Average annual salary: $37,000 \u2013 $85,000<\/p><\/li>\n \t<li><p><strong>Link Builder\u00a0<\/strong>\u2013 link building is a huge part of SEO, so at least one person should be pursuing link building opportunities for you. Average annual salary: $23,000 \u2013 $52000<\/p><\/li>\n \t<li><p><strong>Web Developer\u00a0<\/strong>\u2013 site speed, responsiveness, and all that other techie stuff also impact SEO, so your web developer should be adept at optimizing your site. Average annual salary: $38,000 \u2013 $85,000<\/p><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baf9ed8 elementor-widget elementor-widget-text-editor\" data-id=\"baf9ed8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><small>Salaries are based on figures provided by\u00a0<a href=\"http:\/\/www.payscale.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.PayScale.com<\/a>.<\/small><\/p><p class=\"custom_p_tag\">Whew. Big numbers.<\/p><p class=\"custom_p_tag\">While some folks get tempted into hiring newbies just to save a few bucks, what you save on their salary might cost you more in the long-term.<\/p><p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Benefits<\/strong><\/p><p class=\"custom_p_tag\">You also have to consider the medical and other sorts of benefits you need to provide to your team.<\/p><p class=\"custom_p_tag\"><a href=\"https:\/\/www.kff.org\/report-section\/ehbs-2017-summary-of-findings\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kaiser\u00a0<\/a>found that small businesses have to pay around\u00a0<strong>$6,400 and $17,600<\/strong>\u00a0annual health insurance premiums for single and family coverage, respectively.<\/p><p class=\"custom_p_tag\">This is the main reason why more small businesses are not providing HMO at all\u2026<\/p><p class=\"custom_p_tag\">And you shouldn\u2019t be one of them.<\/p><p class=\"custom_p_tag\">Lack of health benefits is the reason for\u00a0<a href=\"https:\/\/www.aflac.com\/business\/resources\/aflac-workforces-report\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">20 percent of employees<\/a>\u00a0to leave their job, according to an Aflac Workforces study.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6657750 elementor-widget elementor-widget-image\" data-id=\"6657750\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/10-why-you-should-provide-health-benefits-to-employees.png\" class=\"attachment-full size-full wp-image-14389\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/10-why-you-should-provide-health-benefits-to-employees.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/10-why-you-should-provide-health-benefits-to-employees-300x150.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/10-why-you-should-provide-health-benefits-to-employees-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565abf0 elementor-widget elementor-widget-text-editor\" data-id=\"565abf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">If the premiums are too high, you can explore alternatives to group health insurance such as the\u00a0<a href=\"https:\/\/www.peoplekeep.com\/blog\/the-qsehra-what-is-it\" target=\"_blank\" rel=\"noopener noreferrer\">QSEHRA\u00a0<\/a>or \u201cqualified small employer health reimbursement arrangement\u201d.<\/p><p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Tools and Training<\/strong><\/p><p class=\"custom_p_tag\">I know by now you\u2019re realizing that building an SEO team is expensive, but there\u2019s one last thing we need to talk about.<\/p><p class=\"custom_p_tag\">The SEO landscape is constantly changing, so what works today might not work tomorrow.<\/p><p class=\"custom_p_tag\">Considering this, you need to invest in your team\u2019s\u00a0<strong>regular training<\/strong>, so they can be and stay the best at what they do.<\/p><p class=\"custom_p_tag\">This means paid courses, seminars, conferences, etc.<\/p><p class=\"custom_p_tag\">Here\u2019s another thing:<\/p><p class=\"custom_p_tag\">When you hire an SEO team, you can\u2019t expect them to bring their own SEO arsenal.<\/p><p class=\"custom_p_tag\">You need to\u00a0<strong>buy your own<\/strong>\u00a0<a href=\"https:\/\/backlinko.com\/seo-tools\" target=\"_blank\" rel=\"noopener noreferrer\">SEO tools<\/a>\u00a0to stay on top of the competition and achieve your KPI\u2019s.<\/p><p class=\"custom_p_tag\">Although there are many awesome free tools out there, for some tasks you just have to go for the paid ones.<\/p><p class=\"custom_p_tag\">Here are some of the best premium SEO tools that many online marketers swear by (with their monthly subscription rates):<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9294cea elementor-widget elementor-widget-image\" data-id=\"9294cea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1129\" height=\"1547\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/11-premium-seo-tools-4.jpg\" class=\"attachment-full size-full wp-image-14390\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/11-premium-seo-tools-4.jpg 1129w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/11-premium-seo-tools-4-219x300.jpg 219w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/11-premium-seo-tools-4-747x1024.jpg 747w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/11-premium-seo-tools-4-768x1052.jpg 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/11-premium-seo-tools-4-1121x1536.jpg 1121w\" sizes=\"(max-width: 1129px) 100vw, 1129px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbea99 elementor-widget elementor-widget-text-editor\" data-id=\"5dbea99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\"><strong>Friendly tip<\/strong>: If you can\u2019t invest in premium SEO tools right away, you can try out the free ones first and upgrade to the paid ones later on.<\/p><p class=\"custom_p_tag\">Now let\u2019s talk about the costs of outsourcing your SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d248011 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d248011\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4ad3f elementor-widget elementor-widget-heading\" data-id=\"6b4ad3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COST OF OUTSOURCING TO AN SEO AGENCY\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9179f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9179f7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577f426 elementor-widget elementor-widget-text-editor\" data-id=\"577f426\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">I\u2019m not going to tell you that working with an SEO outsourcing company is affordable.<\/p><p class=\"custom_p_tag\">Because it\u2019s not.<\/p><p class=\"custom_p_tag\">Despite that, it\u2019s usually\u00a0<strong>more affordable<\/strong>\u00a0than hiring an entire in-house SEO team even if the agency is comprised of highly paid experts in the industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cb2e0 elementor-widget elementor-widget-image\" data-id=\"43cb2e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1542\" height=\"792\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/12-seo-agency-pricing.jpg\" class=\"attachment-full size-full wp-image-14391\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/12-seo-agency-pricing.jpg 1542w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/12-seo-agency-pricing-300x154.jpg 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/12-seo-agency-pricing-1024x526.jpg 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/12-seo-agency-pricing-768x394.jpg 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/12-seo-agency-pricing-1536x789.jpg 1536w\" sizes=\"(max-width: 1542px) 100vw, 1542px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1cfee elementor-widget elementor-widget-text-editor\" data-id=\"7e1cfee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">An SEO outsourcing company can charge\u00a0<strong>by the hour, monthly<\/strong>, or\u00a0<strong>per project<\/strong>\u00a0\u2013 which often means more flexible payment setups.<\/p>\nLet\u2019s take a look at each closely.\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Hourly Rates<\/strong><\/p>\n<p class=\"custom_p_tag\">SEO consultants often charge $80-$400\/hour.<\/p>\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Monthly Retainers<\/strong><\/p>\n<p class=\"custom_p_tag\">SEO agencies also offer monthly retainers for a set of agreed-upon tasks such as:<\/p>\n\n<ul>\n \t<li><p>Link building<\/li>\n \t<li><p>Keyword research<\/li>\n \t<li><p>On-page optimization<\/li>\n \t<li><p>Regular analytics reports<\/li>\n<\/ul>\n<p class=\"custom_p_tag\">Monthly retainers often range from $400-$2,000\/month depending on the scope of tasks.<\/p>\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Project Fees<\/strong><\/p>\n<p class=\"custom_p_tag\">Projects often cost around $5,000 to $30,000 depending on the scope and level of complexity.<\/p>\n<p class=\"custom_p_tag\">What\u2019s great about project-based fees is you can set the scope of the entire project so you\u2019ll know exactly what you\u2019re going to get.<\/p>\n<p class=\"custom_p_tag\">And here\u2019s the kicker:<\/p>\n<p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">You can totally forget about paying for benefits and tools.<\/strong><\/p>\n<p class=\"custom_p_tag\">The burden of paying for health benefits falls on the agency owner\u2019s lap, and any decent SEO agency will have their own top-of-the-line tools to get the job done.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba254c9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ba254c9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5018016 elementor-widget elementor-widget-heading\" data-id=\"5018016\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COSTS: THE BOTTOM LINE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f54c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d4f54c6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442d06d elementor-widget elementor-widget-text-editor\" data-id=\"442d06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Needless to say, when it comes to costs, outsourcing SEO often wins.<\/p>\n<p class=\"custom_p_tag\">With SEO agencies, you have many payment options to suit your current situation.<\/p>\n<p class=\"custom_p_tag\">And you don\u2019t have to worry about taxes, benefits, tools, training, and all those expensive stuff.<\/p>\n<p class=\"custom_p_tag\">As this is a crucial part of the decision, I suggest that you:<\/p>\n\n<ul class=\"business\">\n \t<li><p>Create a budget for SEO (annual if possible), and<\/p><\/li>\n \t<li><p>Decide your desired ROI<\/p><\/li>\n<\/ul>\n<p class=\"custom_p_tag\">You can then start asking for quotes from agencies and comparing that with the potential costs of hiring an internal SEO team.<\/p>\n<p class=\"custom_p_tag\">Now it\u2019s time for the last question\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e44745 elementor-widget elementor-widget-image\" data-id=\"5e44745\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2024\" height=\"529\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/13-in-house-vs-outsourced-agency-level-of-control.png\" class=\"attachment-full size-full wp-image-14395\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/13-in-house-vs-outsourced-agency-level-of-control.png 2024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/13-in-house-vs-outsourced-agency-level-of-control-300x78.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/13-in-house-vs-outsourced-agency-level-of-control-1024x268.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/13-in-house-vs-outsourced-agency-level-of-control-768x201.png 768w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/13-in-house-vs-outsourced-agency-level-of-control-1536x401.png 1536w\" sizes=\"(max-width: 2024px) 100vw, 2024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc809c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8dc809c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c973c69 elementor-widget elementor-widget-heading\" data-id=\"c973c69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Question #3: How much control do you want to have over your SEO strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a121f08 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a121f08\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e8cc0 elementor-widget elementor-widget-text-editor\" data-id=\"c5e8cc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The last thing I want to talk about is the level of control you\u2019re going to get in both options.<\/p><p class=\"custom_p_tag\">This is a pretty important issue to think about as soon as possible, so that you won\u2019t be stressed over it later on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a72773f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a72773f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9682cb elementor-widget elementor-widget-heading\" data-id=\"f9682cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FULL CONTROL WITH AN IN-HOUSE SEO TEAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3114e47 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3114e47\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2710389 elementor-widget elementor-widget-text-editor\" data-id=\"2710389\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">One of the most attractive benefits of hiring an in-house SEO team is the\u00a0<strong>full control you\u2019ll have over the SEO strategies<\/strong>\u00a0that they will develop.<\/p>\n<p class=\"custom_p_tag\">You can roll up your sleeves and get really hands-on here.<\/p>\n<p class=\"custom_p_tag\">You can literally stand behind your team and look at their screens whenever you want.<\/p>\n<p class=\"custom_p_tag\">This is ideal if:<\/p>\n\n<ul>\n \t<li><p>You have a background in SEO (meaning you know keywords, backlinks, and effective SEO techniques)<\/p><\/li>\n \t<li><p>You have the time to closely collaborate<\/p><\/li>\n \t<li><p>You want to closely monitor the progress of your team<\/p><\/li>\n<\/ul>\n<p class=\"custom_p_tag\">In other words, if you see yourself sitting down with your SEO team over coffee and learning all about their latest adventures, then an in-house team may be great for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f633c43 elementor-widget elementor-widget-image\" data-id=\"f633c43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/14-in-house-seo-level-of-control.png\" class=\"attachment-full size-full wp-image-14396\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/14-in-house-seo-level-of-control.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/14-in-house-seo-level-of-control-300x150.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/14-in-house-seo-level-of-control-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cda2013 elementor-widget elementor-widget-text-editor\" data-id=\"cda2013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">It\u2019s also\u00a0<strong>easier to communicate<\/strong>\u00a0with them regularly since they\u2019re just in the next cubicle.<\/p><p class=\"custom_p_tag\">This results in an easier back-and-forth collaboration between your marketing, sales, and SEO departments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78fc020 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78fc020\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a05cc elementor-widget elementor-widget-heading\" data-id=\"e4a05cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LESS CONTROL WITH AN SEO AGENCY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ca391 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c4ca391\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1312486 elementor-widget elementor-widget-text-editor\" data-id=\"1312486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">On the other side of the coin, if you want to get your hands off the entire thing, then an SEO agency makes the most sense.<\/p>\n<p class=\"custom_p_tag\">Working with an SEO agency looks a lot like this:<\/p>\n\n<ol>\n \t<li><p>You\u2019ll have an initial consultation where the agency tries to get to know you and your business.<\/li>\n \t<li><p>The SEO Agency will then develop an initial SEO strategy based on your specific needs and goals.<\/li>\n \t<li><p>You give your stamp of approval (or rejection).<\/li>\n \t<li><p>They implement (or revise until ready for implementation).<\/li>\n \t<li><p>They give you regular reports.<\/li>\n<\/ol>\n<p class=\"custom_p_tag\">Notice that in the entire process, you only have to be involved in the first and third steps.<\/p>\n<p class=\"custom_p_tag\">And all you have to do is literally\u00a0<strong>discuss your business and read and evaluate<\/strong>\u00a0their proposal.<\/p>\n<p class=\"custom_p_tag\">Once the strategy is finalized, you can sit back, focus on the other sides of your business, and get regular updates on how everything\u2019s going.<\/p>\n<p class=\"custom_p_tag\">You\u2019re essentially paying a bunch of SEO experts to<strong>\u00a0handle the entire thing for you.<\/strong><\/p>\n<p class=\"custom_p_tag\">The level of control is obviously less, but it\u2019s a trade-off for more time and less effort on your part.<\/p>\n<p class=\"custom_p_tag\">There\u2019s also a\u00a0<strong>higher sense of security<\/strong>\u00a0that your SEO is in capable hands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f65cb elementor-widget elementor-widget-image\" data-id=\"f7f65cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/15-pros-outsource-seo-services.png\" class=\"attachment-full size-full wp-image-14397\" alt=\"\" srcset=\"https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/15-pros-outsource-seo-services.png 1024w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/15-pros-outsource-seo-services-300x150.png 300w, https:\/\/www.marketingignite.com\/wp-content\/uploads\/2025\/06\/15-pros-outsource-seo-services-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d83d0 elementor-widget elementor-widget-text-editor\" data-id=\"b9d83d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">The flipside to this is you\u2019ll also have a\u00a0<strong>tougher time getting them onboard<\/strong>\u00a0with recent changes in your company.<\/p><p class=\"custom_p_tag\">An in-house SEO team is just a few steps away in case there\u2019s an important update about your company or industry.<\/p><p class=\"custom_p_tag\">You won\u2019t get that with an external agency.<\/p><p class=\"custom_p_tag\">Here\u2019s a scenario:<\/p><p class=\"custom_p_tag\">If your marketing and sales department decided it\u2019s a great time to launch an exclusive discount campaign, they can easily tell your web developer and SEO team to add a webpage specifically for that purpose.<\/p><p class=\"custom_p_tag\">It won\u2019t be as easy with an SEO agency.<\/p><p class=\"custom_p_tag\">This is one of the common issues when working with an agency, but at Marketing Ignite we remedy this by maintaining an open line of communication with all of our clients.<\/p><p class=\"custom_p_tag\">Again, it\u2019s a trade-off between the level of control and time, effort, and ease of communication.<\/p><p class=\"custom_p_tag\">So:<\/p><p class=\"custom_p_tag\"><strong class=\"custome_strong_tag\">Do you want to have total control over you SEO or have someone else take the reins?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf9fd7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ccf9fd7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-960de71 elementor-widget elementor-widget-heading\" data-id=\"960de71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SO WHAT DO YOU THINK?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc55db6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bc55db6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aaf730 elementor-widget elementor-widget-text-editor\" data-id=\"9aaf730\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"custom_p_tag\">Those were the three crucial questions you need to answer to decide whether to build an in-house SEO team or outsource SEO services to an agency.<\/p><p class=\"custom_p_tag\">Now I want to hear your thoughts:<\/p><p class=\"custom_p_tag\">At this point, what do you think is the best course of action for your business?<\/p><p class=\"custom_p_tag\">Share it with us by leaving a quick comment below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e15bc elementor-widget elementor-widget-spacer\" data-id=\"96e15bc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Should I hire in-house SEO specialists or outsource instead?<br \/>\nThis question keeps many business owners up at night.<br \/>\nDo you lose sleep over this, too?<br \/>\nWhen it comes to SEO, you want to have<\/p>\n","protected":false},"author":4,"featured_media":14648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-14378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"lang":"en","translations":{"en":14378},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/comments?post=14378"}],"version-history":[{"count":0,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/posts\/14378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media\/14648"}],"wp:attachment":[{"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/media?parent=14378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/categories?post=14378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingignite.com\/wp-json\/wp\/v2\/tags?post=14378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}